Podcast Episodes
Back to SearchThe Next Supplement Wave Pt 3: How Primal Queen Sells
Episode 147
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Primal Queen is scaling fast, with women buying it on subscription and staying.
So how do they do it?
In this episode, I break down t…
2 months, 2 weeks ago
The Next Supplement Wave Pt 2: How Arrae Out-Positioned an Entire Category
Episode 146
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There's a brand in the women's wellness space whose tagline is worth more than their entire formula.
Not because the formula is bad, …
2 months, 3 weeks ago
Supplement Wave Pt 1: The Shift
Episode 145
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The last wave of supplement brands already won. OLLY, Goli, AG1, Grüns, IM8.
In this episode, I kick off a new series that looks for…
3 months ago
Wrapping Up What The Supplement Winners Got Right Series Pt 6
Episode 144
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In this episode, I take everything from the series 9What Winners Got Right) and turn it into a diagnostic you can run on your own mar…
3 months, 1 week ago
How IM8 Built a $10 Million a Month Brand: What the Winners Got Right Series Pt 5
Episode 143
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I usually tell supplement founders that leading with science is the wrong move, because science only speaks to half of the buying dec…
3 months, 2 weeks ago
Why Grüns Sold to Unilever for a Billion Dollars in Under Three Years: What the Winners Got Right Series Pt 4
Episode 142
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Grüns went from launch to a reported billion dollar exit in under three years when Unilever acquired them in 2026.
Everyone credits t…
3 months, 3 weeks ago
The Secret AG1 Playbook: What the Winners Got Right Series Pt 3
Episode 141
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You can't change a deep core belief.
Argue with it and you lose, every time, because the pulling force is too strong. But you can do …
3 months, 4 weeks ago
What OLLY, SmartyPants, and Goli Actually Got Right: What the Winners Got Right Series Pt 2
Episode 140
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Most supplement brands spend their marketing budget trying to create desire. But here's the problem with that. The desire is already …
4 months ago
What the Supplement Industry Is Getting Wrong About Why Brands Win: What the Winners Got Right Series Pt 1
Episode 139
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Grüns went from founding to a Unilever acquisition in three years. IM8 grew from $600,000 a month to $6.6 million a month in nine mon…
4 months, 1 week ago
The Counterintuitive Win How Adding Friction Drove Another 31% in Subscription Sales
Episode 138
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Every best practice tells you to reduce friction. We added a step to a subscription offer page. Subscriptions jumped 31.26%.
This is t…
5 months, 1 week ago