Episode Details

"Send me a text"

Every supplement brand hits this crossroads: Amazon or direct-to-consumer? 

In this episode, I think through:

• Why Amazon only lets you leverage 2 of the 4 supplement buying forces (and which ones)
• The real economics: DTC vs Amazon
• When Amazon actually makes MORE sense than DTC (yes, there are use cases)
• A 3-tier product architecture framework for strategically using both channels

Whether you're just starting out, doing $500K annually, or pushing past $5M, this episode will completely change how you think about channel strategy.

This isn't about tactics. It's about understanding what business you're actually building and whether it's an asset worth owning or just revenue on someone else's platform.

Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

• Click here to grab your copy of the Health Supplement Ad Swipe Guide.
• Discover what really works in funnel marketing
• Need help increasing sales on your own? Click here
• Stuck at $1 - $5M in revenue? Click Here
• Case Study on how Creative Thirst added over $200,000 for one supplement brand