Podcast Episodes
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Stop Discounting - Closing Strategies with John Barrows
In this episode, Bryan is joined by John Barrows to talk about the high-stakes final stage of the sales process, where deals are either won or lost. …
1 year ago
Stop Being the Best-Kept Secret: How to Get Found by Your Ideal Clients
Episode 857
Tired of perfecting your sales skills but struggling to get in front of the right people? Bill and Bryan tackle the universal challenge every B2B pro…
1 year ago
The Myth of Creating Buyer Urgency
In this episode, Bill and Bryan debunk one of the most persistent myths in sales training - that you can create urgency in buyers through clever tact…
1 year ago
The Rise of Accidental Salespeople
Episode 855
Bill and Bryan explore a growing trend that's reshaping the sales landscape: the rise of "accidental salespeople." These are the technical advisors, …
1 year ago
AI Role-Playing Revolution with Hyperbound.ai
Episode 854
What happens when two conversational AI engineers realize they can't sell their own startup? They build an AI sparring partner to teach themselves—an…
1 year ago
Expert Frameworks: The Video Hook That Stops the Scroll
Episode 853
In this early Labor Day release, Bill and Bryan dive into expert frameworks—essential tools for positioning yourself as a knowledgeable sales profess…
1 year, 1 month ago
Winning in the Red Zone with Marcus Chan
In this episode, Bryan Neale and Marcus Chan dive into the sales “red zone”—the late stage of the sales cycle where too many deals stall or fall apar…
1 year, 1 month ago
The Prospect Experience Revolution: Small Actions, Big Impact
Episode 852
In this episode, Bill and Bryan shift the focus from post-sale customer experience to what they call "PX 90" - the prospect experience during the sal…
1 year, 1 month ago
How 30 Pages Can Separate You from Every Competitor
In this solo episode, Bill Caskey reveals one of his 12 Insider Secrets for reinventing yourself and your results: creating a mini book to establish …
1 year, 1 month ago
Heart vs. Process: Why Both Matter in Sales Success
Episode 851
Bill and Bryan dive into the critical balance between heart-centered selling and process-driven approaches. Sparked by a real coaching session where …
1 year, 1 month ago