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Why Some Ad Platforms Will Struggle in The Future #2293
In episode #2293, Neil and Eric discuss why some ad platforms will struggle in the future. Apple’s recent privacy changes on iOS have had a significant impact on digital advertising. With Google look…
Published on 3 years, 1 month ago
Focus on Conversions and Then Traffic #2292
In episode #2292, we talk about why you should focus on conversions first and then traffic. We believe that your conversion rate is the most vital metric when it comes to digital marketing. While bot…
Published on 3 years, 1 month ago
Why Brands Matter #2291
In episode #2291, Neil and Eric address why brands matter. A few episodes back, we spoke about the power of your brand story. Today, we discuss what it takes to become a brand leader in your category…
Published on 3 years, 1 month ago
Meta Is Adding More Ad Placements - What This Means For You #2290
In episode #2290, Neil and Eric discuss why Meta is adding more ad placements and what this means for you. As you may already know, Instagram is increasing its ad load with the launch of two new ad s…
Published on 3 years, 1 month ago
The Key Ingredient to Successful Ads #2289
In episode #2289, Neil and Eric talk about the key ingredient to successful ads. There’s a lot that goes into making ads that reach your audience, hook their attention, and make a lasting impression.…
Published on 3 years, 1 month ago
What Google's Step Towards First-Party Advertising Means For You #2288
In episode #2288, Neil and Eric talk about what Google's step towards first-party advertising means for you. Recent trends in better privacy protection have been a welcome improvement for individuals…
Published on 3 years, 1 month ago
How to Use AI-Produced Video #2287
In episode #2287, Neil and Eric talk about how to use AI-produced video. We’ve seen dramatic advancements in AI in the past few months. Tune in as we discuss the latest developments in AI-produced vi…
Published on 3 years, 1 month ago
How Any Company Can Leverage Influencer Marketing #2286
In episode #2286, Neil and Eric talk about how any company can leverage influencer marketing. No matter what industry you’re in, enlisting influencers can lend new life to your marketing campaign. Tu…
Published on 3 years, 1 month ago
How Becoming a Media Company Helps You Fight Algorithm Updates #2285
In episode #2285, Neil and Eric talk about how becoming a media company helps you fight algorithm updates. You don’t need to be in the news business to be a media company. Find out how you can become…
Published on 3 years, 1 month ago
The Main Metrics You Should Track With Your SEO Campaign #2284
In episode #2284, Neil and Eric talk about the main metrics you should track with your SEO campaign. Tune in as we discuss what most companies are focusing on when they track their SEO and what they …
Published on 3 years, 1 month ago