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10 Things that Always Work in Marketing: Part 1 #2303
In episodes #2303 and #2304, Neil and Eric share 10 marketing tips that actually work! As we head into 2023, we believe that things are going to get harder before they get easier, but there is a silv…
Published on 3 years ago
Airbnb’s “Brand vs Search” Bet Pays Off #2302
In episode #2302, we discuss how Airbnb’s brand versus search bet is actually paying off. According to the Wall Street Journal, Airbnb’s strategy of slashing ad spending to invest in brand marketing …
Published on 3 years ago
Where We Think Twitter is Going in the Long-Term #2301
In episode #2301, we talk about where we see Twitter going in the long term. After Elon Musk's recent acquisition of the social media platform, there has been much activity and speculation about wher…
Published on 3 years ago
5 Tools to Help Scale Up Your Content Production #2300
In episode #2300, we share five tools that can help you scale your content production! If you are looking to save time, improve your materials, and keep moving forward, you have come to the right pla…
Published on 3 years ago
Do White Papers and Webinars Still Work? #2299
In episode #2299, we talk about whether white papers and webinars still work! Moving into the new year, we wanted to share some of our thoughts on the efficacy of these two avenues, and our approach …
Published on 3 years ago
Eric's Content Plan for 2023 #2298
In episode #2298, we speak about Eric's content plan for next year. From more conference appearances to finding a configuration that suits your exact business, there are a number of useful ideas that…
Published on 3 years ago
Neil's Content Plan for 2023 #2297
In episode #2297, we have a look at Neil's content plan for next year. If you want to hear about Neil scaling back on certain aspects of his content creation, and what you should be aiming for in the…
Published on 3 years ago
How We Have Been Leveraging AI Writers #2296
In episode #2296, Neil and Eric talk about how they have been leveraging AI writers. There have been a lot of developments in the AI space recently, but we are only just starting to uncover how to op…
Published on 3 years ago
25.6% of All Searches Are Now Zero Click and Here's What You Should Do #2295
In episode #2295, Neil and Eric talk about how 25.6% of all searches are now zero-click, and what you should do. Google’s new methods for displaying search results are becoming increasingly sophistic…
Published on 3 years ago
Should You Hire Friends or Family? #2294
In episode #2294, we discuss whether or not you should hire friends and family. Regardless of the size of your business, hiring someone from your inner circle can be complicated! Ultimately, it comes…
Published on 3 years, 1 month ago