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Affiliate Marketing: Why "Affiliate" Isn't a Channel Anymore with Lee-Ann Johnstone from Affiverse
Episode 249
Affiliate marketing is evolving rapidly, and in 2025, it's transforming from a traditional channel into a crucial payment mechanism and amplifier for…
9 months, 3 weeks ago
Customer Retention: Turn Unboxing Into a Marketing Channel & Keep Customers Coming Back with Mollie Woolnough-Rai, Penny Black
Episode 248
Mollie Woolnough-Rai is the Senior Marketing Manager at post-purchase specialists Penny Black. For over 6+ years she’s been focused on helping DTC br…
9 months, 4 weeks ago
Customer Retention: CRM Simplified – The Right Tech, Clean Data, and Performance Insights with Nicky Lomax
Episode 247
Nicky Lomax is a CRM specialist – spending 10 years at marketing and data agency more2, creating both acquisition & retention data strategies for BIG…
10 months ago
Customer Retention: How Subscription Attracts & Retains More Customers with Matthew Holman, Subscription Prescription
Episode 246
Matthew Holman runs Subscription Prescription and is obsessed with getting subscription eCommerce right. Helping brands via his newsletter, podcast a…
10 months, 1 week ago
Customer Retention: Why Resale Is the Next Big Thing in Customer Retention with Lydia Hartley, Continue
Episode 245
Lydia Hartley is co-founder at Continue, a software solution that enables brands to launch their own resale marketplace, already in use by 22 brands …
10 months, 3 weeks ago
Customer Retention: Mistakes to Avoid with Thomas Lalas
Episode 244
Thomas is a specialist in retention marketing for BIG brands area – those doing over 8 figures in annual sales. With a specialism in the CPG, health …
10 months, 4 weeks ago
Meta Ads: Using Server-Side Tracking to Boost Conversions and Increase ROI with Edward Upton
Episode 243
Edward Upton is the CEO & Founder at Littledata, where they’re on a mission to make it ridiculously easy for DTC brands to connect marketing channels…
11 months ago
Meta Ads: Top 5 Meta Ads Mistakes to Avoid with Aggie Meroni, White Bee Digital
Episode 242
Aggie Meroni is the founder and CEO of White Bee Digital, a paid social agency supporting eCommerce businesses as they scale.
That means she gets to …
11 months, 1 week ago
Meta Ads: Why First-Party Cookies are What You Need for Success with Yiqi Wu, Aimerce
Episode 241
Yiqi Wu is the founder and CEO of Aimerce, a next-gen platform to empower long-lasting relationships with customers by putting you in control of your…
11 months, 2 weeks ago
Meta Ads: Building Profitability in Your Meta Ads with Nikki Lindgren, Pennock
Episode 240
Nikki Lindgren is the founder of Pennock - The Nimble Growth Agency, and a specialist in building growth for 7-figure beauty and lifestyle DTC brands…
11 months, 3 weeks ago