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Email & SMS: Data-Driven Welcome Campaigns—Insights from Samantha Burmeister
Episode 256
Samantha Burmeister joins us to dive into the world of email welcome campaigns, emphasizing that the key takeaway is to gather valuable data about your audience. Understanding not just who buys, but …
Published on 4 months, 2 weeks ago
Email: Popups 101: How to Craft the Perfect Signup Experience with Shaan Arora
Episode 255
Maximising email sign-ups is the name of the game in our latest chat. We dive deep into the effectiveness of using mystery offers over straightforward discounts, revealing how this simple tweak can s…
Published on 4 months, 3 weeks ago
Email & SMS: Your Customer Retention Playbook with George Kapernaros, Yocto
Episode 254
Building a solid retention marketing playbook starts with understanding that your best ideas come from your customers, not from free templates or competitor research. In this episode, we dive deep in…
Published on 5 months ago
Partnerships: Tapping into Experts to Maximise Conversions with Eric Sheinkop
Episode 253
Partnerships can be a game changer when it comes to boosting your conversion rates, and today we're diving deep into how to leverage experts to make that happen. We’ll be unpacking insights from Eric…
Published on 5 months, 1 week ago
Affiliate Marketing: 5 Do's and 5 Don'ts for getting Started with Kelly Morrison
Episode 252
Starting an affiliate program can be a game changer for your business, and in this episode, we dive into the essential do's and don'ts to get it right the first time. Our guest, Kelly Morrison, share…
Published on 5 months, 2 weeks ago
Affiliate Marketing: 5 Steps to Growing your Existing Program with Red Barrington
Episode 251
Improving your affiliate marketing performance can feel like a daunting task, but we're breaking it down into five manageable steps that can really make a difference. So, let's get started on levelin…
Published on 5 months, 3 weeks ago
Influencers: Meta Ads + Influencers = Success, with Sam Thompsett, Genie Goals
Episode 250
Sam Thompsett is part of the team at award-winning marketing agency Genie Goals, who deliver all sorts of partnership marketing and advertising activity for eCommerce brands like Mamas and Papas, Bir…
Published on 5 months, 4 weeks ago
Affiliate Marketing: Why "Affiliate" Isn't a Channel Anymore with Lee-Ann Johnstone from Affiverse
Episode 249
Affiliate marketing is evolving rapidly, and in 2025, it's transforming from a traditional channel into a crucial payment mechanism and amplifier for other marketing efforts. In this episode, we're d…
Published on 6 months ago
Customer Retention: Turn Unboxing Into a Marketing Channel & Keep Customers Coming Back with Mollie Woolnough-Rai, Penny Black
Episode 248
Mollie Woolnough-Rai is the Senior Marketing Manager at post-purchase specialists Penny Black. For over 6+ years she’s been focused on helping DTC brands find the best ways to build CTLV and long-ter…
Published on 6 months, 1 week ago
Customer Retention: CRM Simplified – The Right Tech, Clean Data, and Performance Insights with Nicky Lomax
Episode 247
Nicky Lomax is a CRM specialist – spending 10 years at marketing and data agency more2, creating both acquisition & retention data strategies for BIG retail brands like Loaf, Charles Tyrwhitt, Book P…
Published on 6 months, 2 weeks ago