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Ep 388 How to Create Repeat Customers Automatically with Gamal Codner - Increase the LTV of a customer, use reviews to drive value, systemizing your business, building a e-commerce brand, find your natural acquirers.
In 2017, Gamal Codner established Fresh Heritage, an e-commerce company that created grooming products specifically for men of color.
Codner grew Fre…
2 years, 8 months ago
Ep 387 Selling a Service Business Without an Earn-Out with Brandon Lazar: Selling a service business without an earn-out; how squishy timelines kill deals, negotiating with sophisticated acquirers vs. first-time buyers, alternative ways to find the money
In 2008, Brandon Lazar started A+ Gutter & Window Cleaning, servicing homeowners in British Columbia, Canada. Lazar successfully bootstrapped the bus…
2 years, 8 months ago
Ep 386 Understanding Your Acquirers BATNA with Susanne Klepsch - Know if you're building a product or company, incite a bidding war, approach potential acquirers, structuring a winning earn-out, use market research to grow your business, mitigate your r
In 2016 Susanne Klepsch launched Meetfox, a scheduling and video calling solution that helps service professionals manage and monetize their time.
…
2 years, 8 months ago
Ep 385 Inside the Mind of an Acquirer with Kevin McArdle: Holding company vs. PE, prepare to be acquired, prevent deterring an acquirer, enhance acquirer talks, counter PE discount tactics, decode valuation metrics
In his role as an acquirer, Kevin McArdle has purchased 45 businesses, including three from former Built to Sell Radio guests.
2 years, 8 months ago
Ep 384 The Inside Story Behind P&G's Acquisition of TULA Skincare: Uncover fresh opportunities, safeguard your idea, finance your startup, choose the right acquirer, the role partners play when selling, the downside of excessive growth.
In 2013, Dan Reich and his partners founded TULA, a digitally native, probiotics-infused skincare line.
Reich bootstrapped TULA to around $10 millio…
2 years, 9 months ago
Ep 383 How to Avoid Getting Trapped in a Low Valuation Industry: How Swag.com Founder Jeremy Parker Positioned His $30M Business as a Technology Company to Attract Industry Leader Custom Ink. Acquire a 7-figure domain for free, leverage blue chip clients,
In 2016, Jeremy Parker co-founded Swag.com to offer branded promotional products for businesses. Parker and his team developed a powerful online plat…
2 years, 9 months ago
Ep 382 How to Attract a Strategic Acquirer for Your Business: 5 Proven Strategies. How Stephanie Breedlove got 6 times revenue, insides Hubspot's rationale for acquiring The Hustle, why Home Depot bought Blinds.com, why ContentSquare paid a truckload fo
Microsoft's recent announcement about integrating OpenAI's features into Microsoft 365 serves as a prime example of how finding a strategic acquirer …
2 years, 9 months ago
Ep 381 How to Know When to Sell our Business: Inside Nasdaq's Acquisition of Quandl. Lessons on Timing and Negotiation for Entrepreneurs with Tammer Kamel
In 2011, Tammer Kamel launched Quandl, a company that provided investors with data designed to give them a competitive trading edge. For example, Qua…
2 years, 9 months ago
Ep 380 How to Use Affiliate Marketing to Spike the Value of Your Business: How Kyle Scott Went From a Broke Philadelphia Sports Blogger Into a $12 Million Payday. Affiliate marketing, monetizing your audience, SEO vs. readability, merging with a competito
Kyle Scott launched Crossing Broad, a Philadelphia sports blog, in 2009. His irreverent and edgy writing style gained a significant following among P…
2 years, 9 months ago
Ep 379 Market Value vs. Personal Value with Mac Lackey - FC Barcelona, piggyback on someone else's brand equity, unorthodox negotiation techniques, shady tactic used by acquirers.
In 2013 Mac Lackey licensed the FC Barcelona name to offer soccer camps and immersion trips to young athletes in the United States.
Lackey grew the…
2 years, 10 months ago