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234 - Why Millennials are Redefining Tech Buying Behavior
234 - Why Millennials are Redefining Tech Buying Behavior

Jay McBain Joins Ultimate Guide to Partnering®

In today’s episode, we revisit a conversation with a special guest, Jay McBain, Chief Analyst at Canal…

1 year, 6 months ago

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233 – 21 Minutes Unlocking Exponential Ecosystem Growth with Greg Sarafin
233 – 21 Minutes Unlocking Exponential Ecosystem Growth with Greg Sarafin

EY’s Vice Chair Emeritus Joins Ultimate Guide to Partnering®

In this episode, Greg Sarafin delves into the imperative of the ecosystem, the pivotal r…

1 year, 6 months ago

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232 – Unlocking Growth: How to Become an Ultimate Partner to Microsoft in 2025
232 – Unlocking Growth: How to Become an Ultimate Partner to Microsoft in 2025

Per Werngren Joins Ultimate Guide to Partnering®

In this episode, we sit down with Per Werngren, CEO of Idenxt, an expert who advises partners within…

1 year, 6 months ago

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231 - Unlocking Revenue Growth: How PartnerTap is Leading the Co-Selling Revolution
231 - Unlocking Revenue Growth: How PartnerTap is Leading the Co-Selling Revolution

Cassandra Gholston Joins Ultimate Guide to Partnering®

Join us as we dive into partner-led sales with Cassandra Gholston, CEO of PartnerTap, the indu…

1 year, 7 months ago

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230 - Decoding Partner Ecosystem and AI Innovation: A Microsoft Leader Shares All
230 - Decoding Partner Ecosystem and AI Innovation: A Microsoft Leader Shares All

Oguo Atuanya Join Ultimate Guide to Partnering®

In this Ultimate Guide to Partnering episode, I enjoyed welcoming a friend and leader into the studio…

1 year, 7 months ago

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229 - 200% Pipeline Growth: Co-Selling Tips Revealed by Industry Leaders
229 - 200% Pipeline Growth: Co-Selling Tips Revealed by Industry Leaders

Sanjay Mehta & Erin Figer of Tackle.io join Ultimate Guide to Partnering

I so enjoyed bringing two friends and experts into the studio for an insight…

1 year, 7 months ago

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228 - Unlocking Multi-Partner Growth with Microsoft Marketplace feat Jason Rook
228 - Unlocking Multi-Partner Growth with Microsoft Marketplace feat Jason Rook

Microsoft’s Jason Rook joins Ultimate Guide to Partnering

Jason Rook is an accomplished channel and sales leader with a wealth of experience in cloud…

1 year, 7 months ago

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227 – Trunal Bhanse Tells Us How to Close More Deals with Co-Sell
227 – Trunal Bhanse Tells Us How to Close More Deals with Co-Sell

Trunal Bhanse, Co-Founder & CEO at Clazar, joins the Ultimate Guide to Partnering.

On this episode of Ultimate Guide to Partnering, we dive into the …

1 year, 8 months ago

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226 - Unlocking Cloud Excellence: Pinnacle Partner Insights and the Future of AI
226 - Unlocking Cloud Excellence: Pinnacle Partner Insights and the Future of AI

Laurent Mechain, Vice President of Strategic Alliances at Elastic, joins the Ultimate Guide to Partnering.

With an impressive background in cloud tec…

1 year, 8 months ago

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225 - Empowering Partners for FY25 Success: Exclusive Interview with Microsoft's Nicole Dezen
225 - Empowering Partners for FY25 Success: Exclusive Interview with Microsoft's Nicole Dezen

Nicole Dezen, Chief Partner Officer and CVP of Microsoft Global Partner Solutions, joins the Ultimate Guide to Partnering.

In the latest Ultimate Gui…

1 year, 8 months ago

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