Podcast Episodes

The Hidden Systems Behind REAL Product-Led Growth (with Wes Bush)

Most SaaS teams claim they’re “doing PLG,” but very few are doing it well.

This week on GTM Live, Carolyn and Trevor sit down with Wes Bush, CEO of ProductLed, to unpack why product-led growth often …

Published on 4 months ago

Exposing the Attribution Lie That’s Costing You Millions

Everyone’s analyzing win rates, but too few teams are asking the harder question: how did that opportunity even begin?

This week on GTM Live, Trevor and Carolyn break down the most overlooked stage in…

Published on 4 months, 1 week ago

Inside the GTM Black Hole: Why Marketing Can't Prove Impact

Everyone’s trying to grow pipeline, but only few companies are measuring the part of GTM that actually creates it.

This week on GTM Live, Trevor and Carolyn expose why the early-stage “signals” that a…

Published on 4 months, 2 weeks ago

Why Your GTM Strategy Isn’t Working (Hint: Attribution, Data, and Unit Economics)

This week on GTM Live, Carolyn and Trevor dive into the messiness of go-to-market strategy: overspending on pipeline, bad attribution models, and why marketers are often stuck doing RevOps jobs.

Carol…

Published on 5 months ago

RV240 - The End Of An Era (And Beginning Of A New One) - Go To Market Live Episode 45

After a month-long sabbatical that took him across Australia, New Zealand, and Fiji, Chris Walker returns to Revenue Vitals with a life-changing announcement. 

In this deeply personal episode, Chris r…

Published on 5 months, 1 week ago

RV239 - The Bootstrap Advantage (My CEO Consulting Call)

In this unique episode, Chris shares the unfiltered audio from a consulting call with an entrepreneur. Chris offers advice from his personal experience building multiple businesses to 7 and 8 figures…

Published on 6 months, 1 week ago

RV238 - How To Outcompete $100M Giants (Live Fireside Chat)

Today’s episode is a live fireside chat recorded at Warmly’s office, where Chris covers why smaller software companies can move faster than larger ones, what customers actually want versus what they …

Published on 6 months, 2 weeks ago

RV237 - Stop Overcomplicating Marketing Measurement | Go To Market Live Episode 44

When Chris Walker looked at his bank account in 2019, he had $3,000 and student loan debt. In this week’s GTM Live episode, he shares an overview of the choices that led to building successful multi-…

Published on 6 months, 3 weeks ago

RV236 - The Role of Finance Leaders in GTM Success

In this episode, Chris joinsFP&A Tomorrow host Paul Barnhurst (a.k.a.The FP&A Guy) to talk about the intersection of finance and GTM. 

Chris shares his perspective on why most B2B companies get GTM in…

Published on 7 months ago

RV235 - Create A High Performing GTM Engine | with Sangram Vajre

How can CEOs, CMOs, and revenue leaders truly create a high-performance GTM engine? 

This episode is a live event that Chris Walker did with Sangram Vajre (co-founder & CEO at GTM Partners) where they…

Published on 7 months ago