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7 - Paid Social vs. SEO | Demand Gen Live S1 x07
On this week's installment of Demand Gen Live, we discuss the pros and cons of paid social and search engine optimization (SEO). Join us every week live on Tuesday nights. Link to register here.
Published on 5 years, 4 months ago
6 - Marketing Automation Do's and Don'ts | Demand Gen Live S1 x06
On this week's installment we redefine content strategy (with real examples) and unveil marketing automation do's and don'ts.
Published on 5 years, 4 months ago
5 - B2B LinkedIn Ads & Detailed Content Distribution Strategy | Demand Gen Live S1 x05
On this installment of Demand Gen Live, we share insights regarding LinkedIn advertising in the B2B space and discuss best practices for distributing your content.
Published on 5 years, 4 months ago
4 - Execution Drives Better Strategy | Demand Gen Live S1 x04
In this installment of Demand Gen Live, we talk about the importance of actually doing the work and staying close with it, not only for the impact it will have on your expertise, but also to stay ali…
Published on 5 years, 4 months ago
3 - Create Content for Your Audience, Not Your Funnel | Demand Gen Live S1 x03
Your content will work better when you stop thinking about how it somehow leads someone into a sales funnel to buy your product. Straight up. Chris Walker and Gaetano DiNardi dive into content strate…
Published on 5 years, 4 months ago
2 - Awareness Channels vs. Intent Channels | Demand Gen Live S1 x02
The second installment of Demand Gen Live. We made some improvements to the format including audience video participation for Q&A. Lots of depth here on building a multi-channel digital advertising s…
Published on 5 years, 4 months ago
1 - B2B Demand Generation | Demand Gen Live S1 x01
The first ever installment of Demand Gen Live. Chris Walker and Gaetano DiNardi discuss demand generation vs. lead generation, revenue quotas, and other metrics to measure demand gen performance.
Published on 5 years, 4 months ago