Podcast Episodes
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Small Talk, Big Results: Why Casual Chat Matters in Business
In this episode, Tavershima Ayede breaks down the difference between "small talk" and "building rapport" in business. He argues that while they aren'…
8 months, 2 weeks ago
Why Being Likable Isn't Enough to Close the Deal
In this podcast episode, Tavershima Ayede explains why rapport—that feeling of ease and comfort between two people—is the secret ingredient to a succ…
8 months, 2 weeks ago
Speak Their Language: Closing Deals Without the Confusion
The Main Idea? Stop Using "Fancy" Words! In this episode, Tavershima Ayede has a simple message for business owners: Stop overcomplicating things. If…
8 months, 2 weeks ago
Why Your "Brand Awareness" is Actually a Distraction!
Today Tavershima gives a "reality check" to a struggling web development agency owner. The main takeaway is simple: Stop worrying about how your bran…
8 months, 2 weeks ago
Why "No" is the Second Best Answer in Sales
The secret to getting more customers isn't just reaching out to everyone—it’s reaching out to the right people.
Here is a breakdown of the key points …
8 months, 2 weeks ago
The Crowd Effect: How to Educate Once and Sell to Many
In this podcast, Tavershima Ayede breaks down how to use webinars to grow a business in Nigeria. His main point? Online seminars work best when you s…
8 months, 2 weeks ago
The Search for Wonder Woman: Uncovering Nigeria’s Top 1% Talent
In this podcast episode, Tavershima uses a standout sales candidate—whom he nicknames "Wonder Woman"—to challenge the idea that high-quality talent i…
8 months, 2 weeks ago
Stop Getting Rejected! A Smarter Way to Sell
Business consultant Tavershima Ayede argues that "cold messaging" doesn't have to feel like a shot in the dark. Instead of spamming strangers, entrep…
8 months, 2 weeks ago
Managing Middlemen in Nigerian Business: Navigating the "Chief" and the "Connector"
In this podcast, Tavershima Ayede explains how to handle middlemen in Nigerian business. He notes that many intermediaries hide their clients because…
8 months, 2 weeks ago
How to Turn Passersby into Customers: The Art of the "Pull"
In this episode, Tavershima Ayede breaks down how a simple conversation can be the difference between a failing store and a thriving business.
He move…
8 months, 3 weeks ago