Podcast Episodes
Back to SearchCopy that works, a copywriting masterclass with Vikki Ross
Episode 127
Vikki Ross is a copywriting expert. Having worked for some major brand in the past two decades, she knows a thing or two about branding and tone of v…
2 years, 3 months ago
Ritson on Advertising Effectiveness with special guest Guilherme Ferreira VP Global Marketing Cadbury
Episode 126
We're doing things a little bit differently this week. I've just recorded a webinar with Mark Ritson on advertising effectiveness with a very special…
2 years, 3 months ago
How Liquid Death founder, Mike Cessario, created a billion dollar water brand
Episode 125
Today I'm joined by Mike Cessario, the founder and CEO of Liquid Death, a water brand worth $1.4b. With the use of creative brand marketing and punk …
2 years, 4 months ago
Creativity driven performance, CPG lessons for SaaS and the power of distinctive assets - Michelle Taite, Mailchimp
Episode 124
As Chief Marketing Officer, Michelle Taite leads Intuit Mailchimp’s Marketing teams and is responsible for the business’ end-to-end brand, acquisitio…
2 years, 4 months ago
Amazon’s Chief Creative Officer on the power of emotional advertising, distinctive brand assets and delivering at speed
Episode 123
Jo Shoesmith is the Global Chief Creative Officer at Amazon. She leads lead brand creative, design, production, social, and brand identity functions,…
2 years, 4 months ago
How a new brand character challenged Whisky conventions to help The Woodsman double market share
Episode 122
Today I'm speaking with Whyte and Mackay Marketing Director Janice McIntosh and Mr President (their agency) CCO Jon Gledstone about the launch of the…
2 years, 4 months ago
Rising from the ashes: the inspirational story of overcoming tragedy with Bozoma Saint John (former Netflix CMO)
Episode 121
Bozoma Saint John is a Hall of Fame Inducted Marketing Executive, Entrepreneur and Author of her memoir, The Urgent Life. Her career has included rol…
2 years, 4 months ago
The secrets to Super Bowl success with Michelob ULTRA's Ricardo Marques
Episode 120
Today we’re diving deep into the high-stakes world of Super Bowl advertising with a very special guest—Ricardo Marques, the VP of Marketing for Miche…
2 years, 5 months ago
The flamingo effect: how Very made their retail brand sparkle - Jessica Myers Very CMO
Episode 119
Today we're joined by Jessica Myers, CMO of The Very Group. Previously Jess was CMO at Metro Bank and has since made the transition to the highly com…
2 years, 5 months ago
Creating the Metaverse, lessons from Google Glass and the Whitehouse - Dave Kaufman, Meta
Episode 118
Dave Kaufman is responsible for the marketing for one of the biggest tech bets of all time; the Metaverse. As Director of Global Marketing for VR and…
2 years, 5 months ago