Podcast Episodes
Back to SearchCannes Lions CEO on the power of creativity, the creator economy and making connections - Simon Cook
Episode 137
Every year, the advertising industry descend upon the south of France to meet up in Cannes over a glass of rosé to celebrate the power of creativity.…
2 years, 1 month ago
How Cadbury turned "Glass and a Half in Everyone" into one of the most effective campaign ideas in the world
Episode 136
In this episode, we talk about one of my all time favourite brands, Cadbury. They're also one of the best performers on the System1 database, consist…
2 years, 1 month ago
From Hamlet to Haribo: the serious case for humour - Trevor Robinson
Episode 135
In this episode, we're talking about a very, very serious topic. Humour. It turns out humour is not just funny, but it's good for business. In fact, …
2 years, 1 month ago
How Monzo used emotional advertising, a hot coral card & customer obsession to become Britain's best bank - AJ Coyne
Episode 134
Monzo Bank has fast become Britain's favourite bank, offering a customer focused online banking approach that consumers were craving. When Monzo star…
2 years, 1 month ago
Snapchat CMO on fixing social media, being creative leader of the decade and lessons from Dan Wieden - Colleen DeCourcy
Episode 133
Colleen DeCourcy is the Chief Creative Officer at Snap, having previously spent over a decade at Wieden+Kennedy as co-president and Chief Creative Of…
2 years, 2 months ago
Scott Galloway on the end of the brand era, monetising rage and how to create wealth
Episode 132
Scott Galloway is Professor of Marketing at NYU Stern School of Business and host of the Prof G and Pivot podcasts. In this episode Prof G lives up t…
2 years, 2 months ago
From bust to Boom! How Red Bull, ITV and Lloyds supercharge their people for serious growth - Scott Morrison
Episode 131
Today we're talking about more Boom! and less bust with Scott Morrison, the inspirational, energizing coach that teaches marketing teams how to be mo…
2 years, 2 months ago
A CMO Masterclass - how John Lewis redefined emotional advertising - Craig Inglis
Episode 130
Today we're talking about what makes a great CMO. One of the CMOs that I've admired throughout his career is Craig Inglis, who famously was a CMO for…
2 years, 2 months ago
Should’ve gone to Specsavers, how a simple brand idea created a winning vision for the company - Peter Wright & Nicola Wardell
Episode 129
One of my favourite campaigns of all time is "Should've Gone to Specsavers" an idea that has completely transformed the Specsavers business. I speak …
2 years, 3 months ago
How Guinness became Britain's favourite pint - Stephen O'Kelly, Global Brand Director
Episode 128
How does someone create advertising for a brand that is over 150 years old? That is exactly what Stephen O'Kelly has been tasked with as Global Brand…
2 years, 3 months ago