Episode Details
Back to EpisodesFrom bust to Boom! How Red Bull, ITV and Lloyds supercharge their people for serious growth - Scott Morrison
Episode 131
Published 2 years, 2 months ago
Description
Today we're talking about more Boom! and less bust with Scott Morrison, the inspirational, energizing coach that teaches marketing teams how to be more successful, how to turn around business, how to win pitches and more.
Timestamps
00:00 - Intro
00:47 - Where did the name Boom come from
01:31 - Scott’s background at Saatchi&Saatchi
04:57 - What is Nike’s secret sauce
09:48 - Scott’s career failures
13:27 - Working on the Diesel brand
17:37 - How to go from bust to Boom!
40:11 - How to pitch to CMOs