Podcast Episodes
Back to SearchThe "X" Factor: Elevating Retailer eCommerce Through Experience-Driven Product Content, with Amanda Wolff, CRO at Jenda, and Bailie Duncan, Lead Product Owner at Jackson Family Wines
Episode 288
Technologists who work on DTC and retailer.com sites spend a lot of time doing things like building personas, creating customer journey maps and serv…
1 year, 7 months ago
Decoding Consumer Behaviors: Insights On How to Better Reach Your Consumer, with Jeriad Zoghby, Chief Commerce Strategy Officer at Interpublic Group (IPG)
Episode 287
Consumers' shopping behaviors are ever changing and they are rewriting the rules. Brands who understand their consumer preferences and desires, what …
1 year, 7 months ago
Maximizing Retailer Relationships: How to Win with Joint Business Planning, with Lynsey Sweales, Partner & Global Omni-Channel Strategist at Cognitive Union
Episode 286
In an ever changing eCommerce environment both brands and retailers need to collaborate together in order to align on initiatives and goals that are …
1 year, 8 months ago
Commerce Opportunities Down Under, with Teresa Sperti, Founder & Director at Arktic Fox
Episode 285
G’day Mates! That’s right, listeners, today we are going down under, to dive deep into the intricacies and opportunities for brands in the Australian…
1 year, 8 months ago
Composing the Next Wave of Contextual Shopping Experiences, with James Semple, Product Management Director at Salesforce
Episode 284
For our listeners who sell direct to their consumers or buyers, a composable tech stack is pretty much a necessity these days to keep up with the buy…
1 year, 8 months ago
Retail Media 2025, with Russ Dieringer, Founder and CEO of Stratably
Episode 283
Our listeners have a love/hate relationship with retail media and every organization continues to wrestle with how to organize, execute, and measure …
1 year, 8 months ago
Audience and Content Come Before Product, with Ash McMullen, Head of Ecommerce at Advantice Health
Episode 282
Product innovation has been around for centuries, ever since cave dwellers invented the first club to make dinnertime easier. In this new commerce er…
1 year, 9 months ago
What’s My iROAS and Other Questions that Demand Answers, with Andrew Criezis, President at NIQ
Episode 281
Getting clear answers to critical questions about your return on ad spend is, let’s just call it - a freaking nightmare. There are as yet no clear st…
1 year, 9 months ago
The Future of Shopping is Nearer Than You Think, with Natalija Pavic, Sr. Product Marketing Manager for Commerce Cloud at Salesforce
Episode 280
Sometimes talking about the Future of Shopping, in capital letters, can be so annoying. Well, thanks for telling me someday we will be flying like th…
1 year, 9 months ago
Become a Beloved Brand, with Andrea Leigh, Founder & CEO, Allume Group
Episode 279
Every quarter, the ecommerce education consultancy Allume Group consolidates the output of expert conversations, annual reports, and the latest data …
1 year, 9 months ago