Podcast Episodes

Oliver Burkeman: “Most scholars worked for just 4 hours a day”

Why did Charles Darwin, Virginia Woolf, and Henri Poincaré all follow the same four-hour rule? In this episode, bestselling author Oliver Burkeman returns to explain why three to four hours of focuse…

Published on 4 months, 1 week ago

Oliver Burkeman: “I stared at a painting for 3 hours straight”

Could staring at a painting for three hours make you more productive? 

In this episode, I try a strange experiment inspired by bestselling author Oliver Burkeman.

Based on lessons from his book Four Th…

Published on 4 months, 2 weeks ago

The most destructive ad campaign in history

How did a marketing campaign lead to one of the worst public health disasters in American history? 

In this episode, I investigate the rise and fall of the Sackler family, the pharmaceutical empire th…

Published on 4 months, 3 weeks ago

Louis Grenier’s Extremely Uncensored Take on Marketing

Today's episode of Nudge is a little different.

The no-nonsense marketing expert Louis Grenier gives his uncensored, uncut, and explicit take on marketing (and life).

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Buy Louis's book: https://lin…

Published on 5 months ago

One simple trick to improve your memory

There is one straightforward trick to help you remember more. Today, Dr. Ranganath reveals why testing yourself (even when you fail) can supercharge your memory. 

You’ll learn:

Why re-reading notes doe…

Published on 5 months, 1 week ago

Will tips from a 102-year-old marketing book work in 2025?

Back in 1923, Claude Hopkins wrote the definitive book on advertising. David Ogilvy said the book “changed his life,” and over eight million copies of the book have been sold. But are the 102-year-ol…

Published on 5 months, 2 weeks ago

Can you implant fake memories?

In 1980, Michelle Smith published a book that triggered the Satanic Panic, a worldwide fear that Satan worshippers were recruiting millions to embrace satanism. 

Today, I explore the surprising scienc…

Published on 5 months, 3 weeks ago

Elon Musk’s Controversial Interview Question

Elon Musk’s hiring strategy goes against conventional wisdom—he asks just two questions and relies on gut instinct. But does it actually work? Today, Prof. Gerd Gigerenzer reveals why Musk’s method m…

Published on 5 months, 4 weeks ago

Surprising truths about memory with Dr. Ranganath

I explore the surprising science of memory with Dr. Charan Ranganath, author of Why We Remember. Today, Dr. Ranganath reveals why forgetting isn’t a flaw but a feature of our brains and how simple st…

Published on 6 months ago

Should you trust your gut?

Golf players, investors and CEOs perform better if they take their time. Or do they? 

Today, Prof. Gerd Gigerenzer reveals why intuition often outperforms complex analysis and how shortcuts can lead t…

Published on 6 months, 1 week ago