Podcast Episodes

I debunked psychology’s greatest myth

I interviewed 60 Brits to debunk one of psychology’s greatest myths. Priming is one of the best-known biases in behavioural science. Kahneman mentions it 35 times in his best-selling book Thinking Fa…

Published on 4 months, 1 week ago

The surprising true story behind “the greatest ad ever made”

Most marketers will remember Apple’s 1984 ad. 

Many consider it the “greatest ad of all time”. 

But you probably don’t know that just 12 months earlier, Apple released a similar ad that failed. 

Why?…

Published on 4 months, 2 weeks ago

Instagram failed until it made THIS simple change

Instagram wasn’t always a runaway success. The first version of the app flopped. 

However, the Instagram founders were taught a behavioural science model that transformed their work. 

Today on Nudge,…

Published on 4 months, 3 weeks ago

I tested this marketing guru’s advice. Was it a waste of time?

I gave this marketing expert one hour to create an unforgettable ad. 

I showed his ad to 30 Brits and measured exactly how memorable it was. 

Does his marketing advice work? 

Or is it a waste of time…

Published on 5 months ago

A year-long happiness experiment: Try one new thing a week (did it work?)

This behavioural scientist spent one year doing a new thing every week.

He tried acupuncture, gambling, day-trading and dancing.

He visited Just Stop Oil meetups, cuddle workshops, and psychic readin…

Published on 5 months, 1 week ago

Learn 7 scientifically-backed marketing tips in 27 minutes

In just 27 minutes, you can learn 7 scientifically backed marketing tactics to apply to your website today. 

You’ll learn: 

How one word increased my email open rate by 6.4%.

The tiny reward that hel…

Published on 5 months, 2 weeks ago

Six eco-brands using psychology to sell

Oatly, Tony’s, Ecosia and more all use behavioural science to persuade you. Today, author and founder Chris Baker explains how. 

You’ll learn about: 

Tony’s viral advent calendar. 

Oatly’s tiny chang…

Published on 5 months, 3 weeks ago

Oliver Burkeman: “Most scholars worked for just 4 hours a day”

Why did Charles Darwin, Virginia Woolf, and Henri Poincaré all follow the same four-hour rule? In this episode, bestselling author Oliver Burkeman returns to explain why three to four hours of focuse…

Published on 5 months, 4 weeks ago

Oliver Burkeman: “I stared at a painting for 3 hours straight”

Could staring at a painting for three hours make you more productive? 

In this episode, I try a strange experiment inspired by bestselling author Oliver Burkeman.

Based on lessons from his book Four Th…

Published on 6 months, 1 week ago

The most destructive ad campaign in history

How did a marketing campaign lead to one of the worst public health disasters in American history? 

In this episode, I investigate the rise and fall of the Sackler family, the pharmaceutical empire th…

Published on 6 months, 2 weeks ago