Podcast Episodes

#5: The science behind distinctive advertising

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There are simple rules that make brands stand out, but most marketers and advertisers dismiss them. In this episode Richard Shotton will explain the science behind distinctive marketing and why so ma…

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Published on 6 years, 5 months ago

#4: How social proof reduces theft and doubles sales

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One line of text has helped the UK government save billions in unpaid tax, helped pubs sell 2x more beer and stopped hikers stealing endangered petrified wood. In this episode Steve Martin explains h…

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Published on 6 years, 5 months ago

#3: Why marketers want to know your habits

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Did you know that companies spend millions trying to discover when customers have kids? In this episode I chat to best-selling author Richard Shotton about the power of habit. He explains how life ev…

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Published on 6 years, 6 months ago

#2: Five highly effective negotiation tactics

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Let’s say you're trying to negotiate a pay rise at work. Do you know what to say, how to say it, or even when to say it? Most of us have no idea. In the episode best selling author, Steve Martin, tal…

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Published on 6 years, 6 months ago

#1: How music affects what we buy

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We know music can make us happy or sad, but did you know it can change the type of wine you buy? In the first episode of Nudge, we chat with Adrian North who has studied how music affects what consum…

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Published on 6 years, 7 months ago