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#8: The power of scarcity and why less is more
You’re influenced by scarcity, even if you don’t notice it. In this podcast Richard Shotton explains why marketers love scarcity, why so many Airbnbs contain pianos, and why cookies taste better when…
Published on 6 years, 1 month ago
#7: How the UK government nudges British people
The UK governments contains a team of 60+ behaviour scientists in charge of nudging the country. They tweak HMRC letters, JobCenter scripts and road signs on the M6 all to nudge British people in the…
Published on 6 years, 2 months ago
#6: The psychology behind effective pricing
Did you know that removing a $ sign from a menu increases the amount consumers buy? In this episode I chat to Sybil Yang who explains the psychology behind pricing, how to organise the most effective…
Published on 6 years, 2 months ago
#5: The science behind distinctive advertising
There are simple rules that make brands stand out, but most marketers and advertisers dismiss them. In this episode Richard Shotton will explain the science behind distinctive marketing and why so ma…
Published on 6 years, 3 months ago
#4: How social proof reduces theft and doubles sales
One line of text has helped the UK government save billions in unpaid tax, helped pubs sell 2x more beer and stopped hikers stealing endangered petrified wood. In this episode Steve Martin explains h…
Published on 6 years, 4 months ago
#3: Why marketers want to know your habits
Did you know that companies spend millions trying to discover when customers have kids? In this episode I chat to best-selling author Richard Shotton about the power of habit. He explains how life ev…
Published on 6 years, 4 months ago
#2: Five highly effective negotiation tactics
Let’s say you're trying to negotiate a pay rise at work. Do you know what to say, how to say it, or even when to say it? Most of us have no idea. In the episode best selling author, Steve Martin, tal…
Published on 6 years, 5 months ago
#1: How music affects what we buy
We know music can make us happy or sad, but did you know it can change the type of wine you buy? In the first episode of Nudge, we chat with Adrian North who has studied how music affects what consum…
Published on 6 years, 5 months ago