Podcast Episodes

When Schiphol Airport shredded 400 squirrels (and why no one was to blame)

Have businesses become less accountable?

If something goes wrong with your flight, train, or takeaway, you’ll probably struggle to get a helpful response from someone.

Today’s guest on Nudge, economi…

Published on 2 months, 1 week ago

Dissecting Zohran Mamdani’s winning marketing tactics

I joined The Hustle Daily Show to chat about NYC mayoral candidate Zohran Mamdani's and how his campaign cracked the code of modern political psychology by embracing vulnerability, leading with polic…

Published on 2 months, 2 weeks ago

Did I Get It Wrong? | Revisiting Priming

A few weeks back I debunked five studies on priming.

But did I get it wrong? 

Today’s guest on Nudge thinks I missed something. 

Tune in to hear consumer behaviour expert Philip Graves explain his vi…

Published on 2 months, 2 weeks ago

‘New Coke’ and the marketing blunder of the century

In 1985, Coca-Cola changed its flavour.

You probably know that this was a complete failure.

‘New Coke’ was discontinued after just 79 days.

But you probably don’t know the true reason why New Coke fa…

Published on 2 months, 3 weeks ago

How your brain can reveal what you buy

Paul Zak can predict what customers buy without speaking to them. 

He’s even able to boost charitable donations by spraying a donor with hormones.

Find out how in today’s episode of Nudge. 

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Read…

Published on 3 months ago

How this indie movie used psychology to beat Hollywood

97% of independent films fail. Boiling Point did not. Today, I chat with executive producer Paul Mellor to learn how this movie applied psychological principles to outperform its peers and compete ag…

Published on 3 months, 1 week ago

Why naming a dish “field-grown” doubled sales

How would you encourage sustainable behaviour? 

You might assume logical messages work best. 

Stuff like “the average three-hour flight creates ~250–400 kg of CO₂”. 

But today’s guest on Nudge has te…

Published on 3 months, 2 weeks ago

Three tricks Super Mario uses to keep gamers hooked

Super Mario Bros is 40 years old. It’s an incredibly simple game (it takes up the same memory as a smartphone wallpaper), yet it’s incredibly popular. Over 40 million people have played it. Why? Beca…

Published on 3 months, 3 weeks ago

This single text made girls 45% more likely to get vaccinated

Can one text message save 100s of girls from cervical cancer? Today on Nudge, Niall Daly and Dr Giulia Tagliaferri discuss their county-wide study involving 55,000 girls. Their experiment had some ey…

Published on 3 months, 4 weeks ago

A surprisingly effective way to persuade (almost) anyone

It’s a psychological principle that helped end South African apartheid. 

It reversed the Pope’s declining popularity. 

It reduced university students’ binge drinking by 30%. 

And can predict romantic…

Published on 4 months ago