Podcast Episodes

Three tricks Super Mario uses to keep gamers hooked

Super Mario Bros is 40 years old. It’s an incredibly simple game (it takes up the same memory as a smartphone wallpaper), yet it’s incredibly popular. Over 40 million people have played it. Why? Beca…

Published on 2 months ago

This single text made girls 45% more likely to get vaccinated

Can one text message save 100s of girls from cervical cancer? Today on Nudge, Niall Daly and Dr Giulia Tagliaferri discuss their county-wide study involving 55,000 girls. Their experiment had some ey…

Published on 2 months, 1 week ago

A surprisingly effective way to persuade (almost) anyone

It’s a psychological principle that helped end South African apartheid. 

It reversed the Pope’s declining popularity. 

It reduced university students’ binge drinking by 30%. 

And can predict romantic…

Published on 2 months, 2 weeks ago

I debunked psychology’s greatest myth

I interviewed 60 Brits to debunk one of psychology’s greatest myths. Priming is one of the best-known biases in behavioural science. Kahneman mentions it 35 times in his best-selling book Thinking Fa…

Published on 2 months, 3 weeks ago

The surprising true story behind “the greatest ad ever made”

Most marketers will remember Apple’s 1984 ad. 

Many consider it the “greatest ad of all time”. 

But you probably don’t know that just 12 months earlier, Apple released a similar ad that failed. 

Why?…

Published on 2 months, 4 weeks ago

Instagram failed until it made THIS simple change

Instagram wasn’t always a runaway success. The first version of the app flopped. 

However, the Instagram founders were taught a behavioural science model that transformed their work. 

Today on Nudge,…

Published on 3 months ago

I tested this marketing guru’s advice. Was it a waste of time?

I gave this marketing expert one hour to create an unforgettable ad. 

I showed his ad to 30 Brits and measured exactly how memorable it was. 

Does his marketing advice work? 

Or is it a waste of time…

Published on 3 months, 1 week ago

A year-long happiness experiment: Try one new thing a week (did it work?)

This behavioural scientist spent one year doing a new thing every week.

He tried acupuncture, gambling, day-trading and dancing.

He visited Just Stop Oil meetups, cuddle workshops, and psychic readin…

Published on 3 months, 2 weeks ago

Learn 7 scientifically-backed marketing tips in 27 minutes

In just 27 minutes, you can learn 7 scientifically backed marketing tactics to apply to your website today. 

You’ll learn: 

How one word increased my email open rate by 6.4%.

The tiny reward that hel…

Published on 3 months, 3 weeks ago

Six eco-brands using psychology to sell

Oatly, Tony’s, Ecosia and more all use behavioural science to persuade you. Today, author and founder Chris Baker explains how. 

You’ll learn about: 

Tony’s viral advent calendar. 

Oatly’s tiny chang…

Published on 4 months ago