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Andy Walkers' Pierces Disease-Resistant Grapes are a Success at Ojai Vineyard
Episode 227
In the 1880s, Pierce's disease caused a devastating, total collapse of the Southern California grapevine industry. Today, growers have hope for the f…
2 years, 4 months ago
#1 Marketing Tip of 2023: The Training Your Tasting Room Staff Needs | Marketing Tip Monday
Episode 226
Employees who are regularly trained and educated report higher levels of motivation, performance, company loyalty, and more.
Yet, almost 52% of emplo…
2 years, 4 months ago
California's Ban on Autonomous Tractors
Episode 225
An antiquated California law makes the use of autonomous equipment in the vineyard challenging. Michael Miiller, Director of Government Relations at …
2 years, 4 months ago
Cultivating Female Empowerment at Cambria Estate Winery | Marketing Tip Monday
Episode 224
When asked to define the 3 P's of Sustainability (People, Planet, Prosperity), Prosperity is often the one gives people pause.
But it's such an impor…
2 years, 4 months ago
New Decision Support System for Irrigation Efficiency
Episode 223
If irrigation efficiency is a goal of yours, a new predictive model may make scheduling easier in the future. José Manuel Mirás Avalos, Tenured Scien…
2 years, 5 months ago
How Sustainability Sells in a Tough Market | Marketing Tip Monday
Episode 222
Beyond doing good by the environment and your community, your sustainably certified wine grapes differentiate your brand in today's oversaturated win…
2 years, 5 months ago
Future Proof Your Wine Business with Omnichannel Communication
Episode 221
While the tradition of wine is still important to how we connect with customers, the way that we communicate has changed. David Avrin, President of T…
2 years, 5 months ago
How to Talk SIP with 6 Wine Consumer Segments | Marketing Tip Monday
Episode 220
Every wine enthusiast has different preferences, behaviors, and levels of investment in their pursuit of great wine. A few years ago, Wine Intelligen…
2 years, 5 months ago
Intelligent Sprayers to Improve Fungicide Applications and Save Money
Episode 219
Intelligent or sensor-controlled sprayers have the potential to improve pesticides application efficiency, reduce labor, and lessen waste. Brent Warn…
2 years, 5 months ago
The Art of Emotional Appeal: Tips for Effective Marketing Campaigns | Marketing Tip Monday
Episode 118
You may be wondering, what do emotions have to do with simple, everyday decisions? It turns out, quite a lot!
Welcome to Marketing Tip Monday with S…
2 years, 6 months ago