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Combating Climate Chaos with Adaptive Winegrape Varieties
Episode 217
Erratic weather like deluge rain, longer falls, and patches of drought disrupt vinifera's adaptation to long-sustained winters. Jason Londo, Associat…
2 years, 6 months ago
216: Talk About These 7 Values to Connect with Your Audience | Marketing Tip Monday
Episode 216
People today are paying closer attention to the values of the brands they support.
Research conducted by Harris Poll revealed that 82% of shoppers pr…
2 years, 6 months ago
Biochar Production on a Commercial Scale
Episode 215
Adding biochar as a soil amendment creates an ideal habitat for beneficial microorganisms. Sitos Group CEO and Co-founder Mayo Ryan and PR, Marketing…
2 years, 7 months ago
3 Eco Buzzwords You Didn't Know Are Sustainable | Marketing Tip Monday
Episode 214
There are a lot of buzzwords today surrounding eco-friendly production:
Regenerative Sustainable Climate smart Carbon footprint Social equityDid y…
2 years, 7 months ago
High Resolution Data from Space Helps Farmers Plan for Climate Change
Episode 213
Ecosystem Science combines biology, chemistry, and physics to model and predict responses like wine grape yield forecasting, water management, and di…
2 years, 7 months ago
An Educated Approach to Wine Marketing | Marketing Tip Monday
Episode 212
Do you know where your food comes from?
"Food disconnect" is a term used to describe the average consumers lack of knowledge about where their food c…
2 years, 7 months ago
Vineyard Nutrient Management Across the United States
Episode 211
When it comes to nutrition in your vineyard, you need to know the environment that your vineyard is planted in including mineral nutrition, soil micr…
2 years, 8 months ago
(Rebroadcast) Does Social Media Impact Wine Sales? | Marketing Tip Monday
Episode 210
Thach and Lease asked the managers of 375 United States wineries, "How much impact do you believe your social media efforts have on wine sales?" 87%…
2 years, 8 months ago
Science-based Decisions for Climate Action in Vineyards
Episode 209
The phrases climate change, greenhouse gas emissions, and carbon sequestration are common place in wine production. But what can you do make a scienc…
2 years, 8 months ago
7 Ways to Share Your Sustainable Story | Marketing Tip Monday
Episode 208
Once we learned that storytelling helps customers understand your sustainable practices and can increase your sales, we've been dedicated to helping…
2 years, 8 months ago