Episode Details

While the tradition of wine is still important to how we connect with customers, the way that we communicate has changed. David Avrin, President of The Customer Experience Advantage explains why brands must have an omnichannel approach to their customer communication. Identify which channels are most valuable to your business by defining your core audience. Then find out what they watch, what they read, and where they recreate. Use these insights to harness the technology that your customers use whether its snail mail or TikTok. David reminds us that there is no shame in not being comfortable with technology but there is no excuse to not work with a technology native who does understand the platforms that best reach your audience.

• 82: Getting to Know Your Wine Customer
• 85: It's Time for New Wine Sales Strategies
• 98: Selling Wine in Non-Traditional Channels
• 161: Use Storytelling to Sell More Wine
• David Avrin Website
• David Avrin Books
• David Avrin LinkedIn
• David Avrin YouTube
• Social Media: Facebook | Instagram

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Craig Macmillan 0:00

Our guest today is David Avrin. He is president of the customer experience advantage. Today we're going to talk about a little bit about the business side, and how that applies sustainability in the wine industry. Thanks for being on the podcast.

David Arvin 0:14

Thank you very much for having me.

Craig Macmillan 0:16

Now, we've talked about wineries vineyards, but their businesses. In your mind, what are