Podcast Episodes
Back to SearchHow to use trade associations to get publicity and why running can be good for PR.
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Trade and consumer associations don't sound exciting but can be a brilliant way to partner with other companies to undertake…
5 years, 11 months ago
To podcast or not to podcast? Stitchered up, and how to create PR in the spoken world.
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Edison Research Infinite Dial 2020 released March 19th, 2020 suggests that there are over 1,000,000 podcast shows worldwide;…
5 years, 11 months ago
How to make a hygiene regime to bring your customers back, Trust Pilot and PR lessons from The Office.
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The single biggest issue facing service based companies around the world is fear; the anxiety that consumers have of returni…
5 years, 11 months ago
Why the worlds global local bank called me for PR and how confessions of a pricing man can make news.
Season 3
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Registration of a UK private limited company creates a flurry of thoughts about PR, an experience of the CountingUP challeng…
5 years, 11 months ago
How to vacuum up PR, BrightLight RankFlux, and why a Dyson car wouldn't suck.
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Public Relations is now a function of the CX - Customer Experience. Listen to how you can be at the mercy of customers, or e…
5 years, 11 months ago
How to write powerful headlines, scoring IFA websites, and what to say with your hands.
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On average, 5x as many people read the headline as read the body copy. When you’ve written your headline, you’ve spent eight…
5 years, 11 months ago
Who is your PR Haro, and how to get article leads to your inbox.
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According to the State of the Media survey by CISION, journalists need help and in this episode I tell you how to support th…
5 years, 11 months ago
Pitching to AI news editors at Microsoft, Murdoch closes papers, and leveraging virtual events.
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In this podcast, we learn about the plans of Microsoft to replace human editors with AI, News Internationals cuts to 100's o…
5 years, 11 months ago
What do Ebay fraud, Sherlock Holmes and Rupert's Fancy Fowls have in common? It's elementary my dear.
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In this podcast, I discuss the principles of observational learning as first taught to Sir Arthur Conan Doyle at the Edinbur…
5 years, 11 months ago
Who buys 11% of their alcohol online during lockdown, and what would a Likert scale say about it?
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The Likert scale often found on survey forms or questionnaires, measures how people feel about something which can be useful…
5 years, 11 months ago