Podcast Episodes
Back to SearchWhich tools can you use to reach Chinese as they vengeance shop post COVID?
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I've learnt a lot about working with different audiences by working with different cultures over 25 years in Asia and the mi…
5 years, 10 months ago
Google My Business, it's a roadmap for customers to your business and mine.
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Pretty focused today on Google My Business service as I realized that whilst my own website had 855 visitors in the last 30 …
5 years, 10 months ago
How to write and distribute a press release and a pitch for your business. It's my Silver Jubilee so I am writing one myself too.
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It's the silver jubilee of EASTWEST Public Relations - 19 June 1995 I opened the office 5 days after stepping off the plane …
5 years, 10 months ago
Confidence is the new currency of PR. How can you instill confidence by hosting virtual events?
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Michael Michalowicz, the author of “The Toilet Roll Entrepreneur” and “Fix This Next” said on an insightful webinar today th…
5 years, 10 months ago
Why are media interviews so nerve wracking, and what can you do to make them effective and stress free?
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Interviews are so critical to the building of a PR story but they are also a cause of stress, especially when it is live on …
5 years, 10 months ago
Storification - How can you use books as part of your PR plan? Author, contributor or subject?
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Storify - in our 5 stage methodology I begin with the power of stories, and the importance of them. As Park Howell said in h…
5 years, 10 months ago
Brilliant SPEAK|PR finds its VOICE Image; find out how you can find yours!
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A conversation with Ed West, professional presentation coach to CEO's about his recent articles on the power of Donald Trump…
5 years, 11 months ago
How to avoid being sued for defamation, and PR strategies for defendants and plaintiffs .
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When I returned from China to the UK, I was sent nasty legal letters by a company for defamation - luckily I wasn't about to…
5 years, 11 months ago
How to build an outsourced, and offshored, PR program, and what is Bernay's sauce.
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How can an entrepreneur build a PR program themselves, or outsource, or use a blended strategy for PR in the say way that Ap…
5 years, 11 months ago
How google trends can help you to anticipate what to publish as an intuitive leader.
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Richard Maloney shared his uplifting vision for the intuitive leader and his highly successful Engage & Grow approach to emp…
5 years, 11 months ago