Podcast Episodes
Back to SearchDon't spend anything on public relations until you've listened to this podcast. It tells you how to measure your return on investment.
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Over US$11bn is spent on PR and the burning question is "how do we measure the impact?"
Actually now we can, with even more d…
5 years, 10 months ago
How sewing machine makers are building a US$44bn industry with tribes.
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What can we learn about the digital customer journey from the purchase of a beginners sewing machine?
The answer is a great …
5 years, 10 months ago
Is content creation the bottleneck to keeping your social media campaign vibrant and consistently active? Learn of free content sites, automation tools and how to Scoop.it
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Is content creation a bottleneck to keeping your social media campaign vibrant and consistently active? Then listen to this …
5 years, 10 months ago
Who turned Liverpool FC into winners after 30 years of being “doubters,” and how can you turn around your organization.
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8 October 2015, Jurgen Klopp addresses a press conference to announce his appointment as manager of Liverpool FC, and he sai…
5 years, 10 months ago
How did Viya in China generate US$49m in sales in one day using live-streaming, and how can you do the same?
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On October 10th 2019, Viya broke her own sales record once again, driving 353 million RMB (roughly 49.7 million USD) in sale…
5 years, 10 months ago
How can you stitch together your PR story, and who is the best person to spin the yarns in public?
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What can a sewing machine salesman teach us about PR? A lot it would seem as Mr Pickles created quite an impression with his…
5 years, 10 months ago
Who are journalists and where can you find them, locally? COVID leads to village mentality.
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If we are to stop travelling then pr will become more local too, so what can we do to promote our businesses via public rela…
5 years, 10 months ago
How to make your company as exciting as a holly/bollywood blockbuster? ABT Storification is the script.
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How we compose our public relations and sales, information can often be informative and make us feel better but bore the aud…
5 years, 10 months ago
Why only 12% of your campaign will be understood, and what you can do to improve the odds.
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"Communication usually fails, except by accident”
Finnish original: Viestintä yleensä epäonnistuu, paitsi sattumalta so says…
5 years, 10 months ago
Why wearables represent a PR opportunity, COVID trackers, and how to engage in intimate relations.
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Wearables, hearables, homeables (I made that last one up) are all collecting vast amounts of intimate data which will plug i…
5 years, 10 months ago