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The Two Timelines in Every Deal (And Why Reps Only Track One) | #1325

Episode 1325

Sales reps often manage deals through CRM stages while missing the buyer’s internal reality: approvals, meetings, budget cycles, and shifting priorit…

4 months, 2 weeks ago

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Why Buyers Ask for a Proposal Too Early | #1324

Episode 1324

Often, deals slow down the moment a proposal is sent because proposals are treated like progress instead of a decision tool. 

In this episode, Brandon…

4 months, 2 weeks ago

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How to Ask for Referrals Without Feeling Awkward | #1323

Episode 1323

Many sales professionals know referrals are powerful, but hesitate to ask because they don’t want to impose. 

In this episode, Brandon explains why mo…

4 months, 2 weeks ago

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The Decision Maker Isn’t Always Who You Think It Is | #1322

Episode 1322

Reps assume senior titles equal decision authority, but real buying decisions are shaped by influence, risk, and ownership. 

In this episode, Brandon …

4 months, 2 weeks ago

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The Real Reason Buyers Ask for Case Studies (And How to Answer Without Sending One) | #1321

Episode 1321

Case study requests are often misunderstood as buying intent, but they’re usually a signal of uncertainty. 

In this episode, Brandon breaks down why s…

4 months, 2 weeks ago

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The Silent Deal-Killer: When Buyers “Like It” But Don’t Prioritize It |#1320

Episode 1320

When buyers like a solution but don’t act, sellers often misread that as progress.

In this episode, Brandon breaks down the silent deal-killer: drift.…

4 months, 2 weeks ago

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Selling to Committees: The Hidden Game Nobody Trains You For | #1319

Episode 1319

Committee deals create complexity that most reps aren’t trained to handle. 

In this episode, Brandon explains why ownership gets diluted, why urgency …

4 months, 2 weeks ago

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The “Nice Seller” Problem: How Being Likable Can Lower Your Close Rate | #1318

Episode 1318

Sellers often rely on politeness and flexibility to build rapport, but this episode challenges the idea that likability equals trust. 

Brandon breaks …

4 months, 3 weeks ago

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Why Your Discovery Calls Feel Fine, But Don’t Convert | #1317

Episode 1317

Discovery calls can feel smooth and productive while still failing to convert. 

In this episode, Brandon breaks down why most discovery stays surface-…

4 months, 3 weeks ago

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The Top Performer Advantage Nobody Talks About: Emotional Recovery Speed | #1316

Episode 1316

Sales is emotional, and rejection is unavoidable. 

In this episode, Brandon breaks down why the highest performers aren’t tougher... they’re faster at…

4 months, 3 weeks ago

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