Podcast Episodes

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Audiobooks+ Arrives in US, Von Interviews Cartoon, & More
Audiobooks+ Arrives in US, Von Interviews Cartoon, & More

Episode 629

Today in the business of podcasting: a reminder of the Sounds Profitable job board, Spotify launches Audiobooks Plus in the US, Theo Von interviews H…

1 year, 2 months ago

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From Social Proof to Parasocial Proof: How Podcasts Provide the Scaffolding for Social Campaigns
From Social Proof to Parasocial Proof: How Podcasts Provide the Scaffolding for Social Campaigns

Episode 628

New data from Sounds Profitable about how podcasts influence action could also suggest a symbiotic relationship with social media.
Written and narrat…

1 year, 2 months ago

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Ofcom Podcast Listenership, Spotify's Price Increase, & More
Ofcom Podcast Listenership, Spotify's Price Increase, & More

Episode 627

Today in the business of podcasting: Ofcom has new UK listenership numbers, Spotify is raising its price in overseas markets, reactions to Bloomberg'…

1 year, 2 months ago

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Wondery to Fold into Audible, SiriusXM Podcasting Growth, & More
Wondery to Fold into Audible, SiriusXM Podcasting Growth, & More

Episode 626

Today in the business of podcasting: Wondery podcast studio is shutting down, the Corporation for Public Broadcasting is shutting down, SiriusXM repo…

1 year, 2 months ago

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Spotify Hypes Audiobooks, Podcast Ads Drive Action, & More
Spotify Hypes Audiobooks, Podcast Ads Drive Action, & More

Episode 625

This week in the business of podcasting: Sounds Profitable has a new study focusing on how podcast audiences drive action, Magellan AI has a chart of…

1 year, 2 months ago

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Toyota's Podcast $pend, Audio Fiction Incubating New IP, & More
Toyota's Podcast $pend, Audio Fiction Incubating New IP, & More

Episode 624

Today in the business of podcasting: Magellan AI has their June top spenders report, how influencer marketing has evolved over H1, TikTok to track au…

1 year, 2 months ago

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Podcast Ads Drive Action, Local Radio Reporting Returning, & More
Podcast Ads Drive Action, Local Radio Reporting Returning, & More

Episode 623

Today in the business of podcasting: Sounds Profitable has published a new report called Driving to Action, Andreessen Horowitz is looking to pay $40…

1 year, 2 months ago

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Spotify Hypes Audiobooks, Overwhelming Ad Load, & More
Spotify Hypes Audiobooks, Overwhelming Ad Load, & More

Episode 622

Today in the business of podcasting: Spotify promotes audiobook listening with music language, a Reddit thread on /r/podcasts strikes up conversation…

1 year, 2 months ago

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Comedy as a PR Tool, U.S. Tops Acast Q2 Markets, & More
Comedy as a PR Tool, U.S. Tops Acast Q2 Markets, & More

Episode 621

Today in the business of podcasting: Acast crosses milestone with the U.S. becoming their highest-contributing single podcast market, Maximum Effort …

1 year, 2 months ago

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Remembering Audio in Video Boom, Podcasting's Late-Night Appeal, & More
Remembering Audio in Video Boom, Podcasting's Late-Night Appeal, & More

Episode 620

This week in the business of podcasting: Why Sharon Taylor argues podcasting is losing sight of its audio roots, what Tom Webster learned from the lo…

1 year, 2 months ago

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