Podcast Episodes

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Podcasts 🔜 Spotify Ad Exchange, Defining the "Top" Podcaster, & More
Podcasts 🔜 Spotify Ad Exchange, Defining the "Top" Podcaster, & More

Episode 566

Today in the business of podcasting: Spotify is adding podcasts to SAX this quarter, WARC report looks at how brands are gaining ground with audio ad…

9 months, 3 weeks ago

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Podcasting's Smart TV Factor, Getting Gaming into Podcast Ads, & More
Podcasting's Smart TV Factor, Getting Gaming into Podcast Ads, & More

Episode 565

This week in the business of podcasting: Tom Webster talks podcasting's Smart TV consumers and what they can teach us about cross-platform consumptio…

9 months, 3 weeks ago

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March Ad Spend 📈, SAG-AFTRA to Add Influencers, & More
March Ad Spend 📈, SAG-AFTRA to Add Influencers, & More

Episode 564

Today in the business of podcasting: Tom Webster writes about the intricacies of smart TV podcast consumers, US ad spend jumps nearly 8% in March, Li…

9 months, 3 weeks ago

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Conversations from Possible, Deloitte's Media Outlook, & More
Conversations from Possible, Deloitte's Media Outlook, & More

Episode 563

Today in the business of podcasting: Digiday reports from the first day of Possible in Miami, Deloitte charts media trends for this year, Paul Riisma…

9 months, 4 weeks ago

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The Smart TV Factor: What Growing Connected TV Listening Means for Podcasting
The Smart TV Factor: What Growing Connected TV Listening Means for Podcasting

Episode 563

Smart TVs are increasingly popular tools for accessing podcasts, but what does that actually mean for the medium?
Written by Tom Webster Edited by Ga…

9 months, 4 weeks ago

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Digital Video Attracting Spend, UK Podcast Ad Growth, & More
Digital Video Attracting Spend, UK Podcast Ad Growth, & More

Episode 562

Today in the business of podcasting: Sound Insights founder Ben Robins reports from the Power of Podcasting Showcase, Spotify's Q1 earnings report is…

9 months, 4 weeks ago

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Selling Podcast Ads to Gaming, Spotify's Podcaster Pay, & More
Selling Podcast Ads to Gaming, Spotify's Podcaster Pay, & More

Episode 561

Today in the business of podcasting: how podcasting can get game marketing on board, Spotify's partner program payouts so far, and YouTube upped thei…

9 months, 4 weeks ago

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2024's Podcast Ad Revenue, Podcasting's Conversion Problem, & More
2024's Podcast Ad Revenue, Podcasting's Conversion Problem, & More

Episode 560

Essential news for this week in the business of podcasting: Tom Webster talks about stickier podcasting, podcast industry growth last year, Chrome's …

10 months ago

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Making Podcasts Stickier, Global Podcast Listenership, & More
Making Podcasts Stickier, Global Podcast Listenership, & More

Episode 559

Today in the business of podcasting: building a full theater instead of just a stage, YouGov's data on global podcast listenership, Omny Studio's new…

10 months ago

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Podcasting's🌏Income, Chrome Cancels Pop-Up, & More
Podcasting's🌏Income, Chrome Cancels Pop-Up, & More

Episode 558

Essential news for today in the business of podcasting: Hernan Lopez discusses podcasting's global income, Google is not launching third party cookie…

10 months ago

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