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Amazon Restructures Wondery, Spotify Launches Audiobooks Plus, & More
Episode 631
This week in the business of podcasting: Amazon announces restructuring of Wondery, Spotify adds Audiobooks Plus add-on to US market, a look at podcasting's ability to plus-up social media ad buys, a…
Published on 4 months, 3 weeks ago
Apple's Best Podcasts of '25 (So Far), Audioboom's Video Boom, & More
Episode 630
Today in the business of podcasting: Tom Webster on how podcasts compliment social media marketing campaigns, video podcasting grows at Audioboom, and industry responses to Wondery's restructuring.
F…
Published on 4 months, 3 weeks ago
Audiobooks+ Arrives in US, Von Interviews Cartoon, & More
Episode 629
Today in the business of podcasting: a reminder of the Sounds Profitable job board, Spotify launches Audiobooks Plus in the US, Theo Von interviews Hank Hill, and podcast advertising's ability to dri…
Published on 4 months, 3 weeks ago
From Social Proof to Parasocial Proof: How Podcasts Provide the Scaffolding for Social Campaigns
Episode 628
New data from Sounds Profitable about how podcasts influence action could also suggest a symbiotic relationship with social media.
Written and narrated by Tom WebsterEdited by Bryan Barletta and Gavin…
Published on 4 months, 3 weeks ago
Ofcom Podcast Listenership, Spotify's Price Increase, & More
Episode 627
Today in the business of podcasting: Ofcom has new UK listenership numbers, Spotify is raising its price in overseas markets, reactions to Bloomberg's Wondery closure article, and Xiaomi unveils new …
Published on 4 months, 3 weeks ago
Wondery to Fold into Audible, SiriusXM Podcasting Growth, & More
Episode 626
Today in the business of podcasting: Wondery podcast studio is shutting down, the Corporation for Public Broadcasting is shutting down, SiriusXM reports healthy podcast growth in Q2, and why most Ame…
Published on 4 months, 3 weeks ago
Spotify Hypes Audiobooks, Podcast Ads Drive Action, & More
Episode 625
This week in the business of podcasting: Sounds Profitable has a new study focusing on how podcast audiences drive action, Magellan AI has a chart of their top movers and shakers in the podcast ad wo…
Published on 4 months, 4 weeks ago
Toyota's Podcast $pend, Audio Fiction Incubating New IP, & More
Episode 624
Today in the business of podcasting: Magellan AI has their June top spenders report, how influencer marketing has evolved over H1, TikTok to track audiences after they click out of the app, and podca…
Published on 4 months, 4 weeks ago
Podcast Ads Drive Action, Local Radio Reporting Returning, & More
Episode 623
Today in the business of podcasting: Sounds Profitable has published a new report called Driving to Action, Andreessen Horowitz is looking to pay $400k to build out a podcast network, how broadcaster…
Published on 5 months ago
Spotify Hypes Audiobooks, Overwhelming Ad Load, & More
Episode 622
Today in the business of podcasting: Spotify promotes audiobook listening with music language, a Reddit thread on /r/podcasts strikes up conversations about egregious pre-rolls, why settle for likes …
Published on 5 months ago