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India's Podcasting Boom, Spotify Returns Pod.Link, & More

India's Podcasting Boom, Spotify Returns Pod.Link, & More


Episode 606


Today in the business of podcasting: podcasting is booming in India, Moonbug has a study into how parents consume ad-supported media, Spotify is giving pod.link back to its original developer, an exp…


Published on 4 months ago

Amazon x Roku, Spotify Upgrades Car Listening, & More

Amazon x Roku, Spotify Upgrades Car Listening, & More


Episode 605


Today in the business of podcasting: Amazon's DSP is selling Roku inventory, a case study of a podcast that lowered downloads but upped audience engagement, Spotify Jam has been updated in Android Au…


Published on 4 months, 1 week ago

Lessons from Cannes, Covering Demos w. Podcasting, & More

Lessons from Cannes, Covering Demos w. Podcasting, & More


Episode 604


This week in the business of podcasting: the power of Health & Wellness and Self-Improvement podcast consumers, how podcasting can cover demographic blind spots, lessons from Cannes Lions, and YouTub…


Published on 4 months, 2 weeks ago

Purpose-Driven Podcasting, Spotify Eyes YouTubers, & More

Purpose-Driven Podcasting, Spotify Eyes YouTubers, & More


Episode 603


Today in the business of podcasting: unlocking the power of purpose-driven podcasting, how podcasting can cover demographic blind spots, non-podcast video on Spotify, and how indie agencies are compe…


Published on 4 months, 2 weeks ago

Germany's Podcast Demographics, How YouTube's Algorithm Works (Kinda), & More

Germany's Podcast Demographics, How YouTube's Algorithm Works (Kinda), & More


Episode 602


Today in the business of podcasting: YouTube is a great place for podcasters to get visibility but not necessarily the perfect fit for every podcast, companies weigh in on the Spotify Partner Program…


Published on 4 months, 2 weeks ago

Podcasts on Smart TVs, Attention-Getting Audio, & More

Podcasts on Smart TVs, Attention-Getting Audio, & More


Episode 601


Today in the business of podcasting: what podcasting gets right about attention, smart TVs rise the second-most-used device to consume podcasts, Crunchyroll has a new companion podcast produced with …


Published on 4 months, 3 weeks ago

How Podcasts Covered Hard News, Canadian Podcasters Lobby Gov't, & More

How Podcasts Covered Hard News, Canadian Podcasters Lobby Gov't, & More


Episode 600


This week in the business of podcasting: Influencers grab some spotlight at Cannes Lions, how news podcasts covered the breaking news of the U.S. bombing Iran over the weekend, two senators allege Sp…


Published on 4 months, 3 weeks ago

Taking Podcasts on the Road, Lessons from Cannes, & More

Taking Podcasts on the Road, Lessons from Cannes, & More


Episode 599


This week in the business of podcasting: Tom Webster looks at the power of live events hold for podcasting, we look at news coming out of Cannes Lions, and things are looking up for digital audio goi…


Published on 4 months, 3 weeks ago

Creators @ Cannes, Amazon's Prime Ad Load, & More

Creators @ Cannes, Amazon's Prime Ad Load, & More


Episode 598


Today in the business of podcasting: the under-utilized benefits of podcast live events, creators are in the conversation at Cannes, reducing risk as download popularity drops, Amazon has doubled the…


Published on 4 months, 3 weeks ago

Ads on WhatsApp, SiriusXM on MMM, & More

Ads on WhatsApp, SiriusXM on MMM, & More


Episode 597


Today in the business of podcasting: Audion and xpln.ai's report shows blending digital audio with in-video audio increrease brand recall and message recall, Reuters and the University of Oxford have…


Published on 4 months, 4 weeks ago





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