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25: Naomi Liu: How to ace your first marketing job
Naomi is Director, Global Marketing Operations at EFI, a 3,000+ person tech company in the printing industry. She’s based in Vancouver but she’s been…
5 years, 5 months ago
24: Why marketers should learn to code
Ever get stuck waiting on a dev to update a small piece of code to fix a form/email/webpage?
How about the confidence that comes from speaking at eye…
5 years, 5 months ago
23: Don Draper style storytelling in your presentations #topmartechprospects
In this series we profile a recent marketing grad or a current student and answer some of their most pressing questions about the world of martech an…
5 years, 6 months ago
22: 6 Things recent marketing grads should STOP doing #topmartechprospects
In this series we profile a recent marketing grad or a current student and answer some of their most pressing questions about the world of martech an…
5 years, 6 months ago
21: How to balance personal branding and privacy #topmartechprospects
In this series we profile a recent marketing grad or a current student and answer some of their most pressing questions about the world of martech an…
5 years, 6 months ago
20: The starter pack for new digital marketers #topmartechprospects
In this series we profile a recent marketing grad or a current student and answer some of their most pressing questions about the world of martech an…
5 years, 6 months ago
19: Steffen Hedebrandt: Reaching B2B attribution nirvana
Steffen Hedebrandt is co-founder of Dreamdata.io.
Transcripted borrowed from here.
For a deep dive into attribution see this article.
Phil Gamache:
Wha…
5 years, 7 months ago
18: Make the most of your welcome email in your onboarding campaign
Try to send your welcome emails on behalf of coworkers who live in the same shoes as your target users.
If you’re in B2B, chances are you’re using yo…
5 years, 7 months ago
17: Julie Beynon: Making marketing analytics not intimidating
We’ve got a super special guest today. Julie Beynon was born and raised in Ottawa, currently lives in Toronto.
Got her start in marketing in - Kanata …
5 years, 7 months ago
16: Lifecycle: A Martech Saga part 5: No sales people were harmed in the making of your lifecycle
It's super easy to over-engineer lifecycle and to underthink sales component.
JT you've done this project a ton in HubSpot & Marketo both client-side …
5 years, 7 months ago