Podcast Episodes

15: Lifecycle: A Martech Saga part 4: Picking the right MQL model

You once told me you don’t care about the tools. I remember when I started working with you, we talked about pardot and marketo and hubspot, and you …

5 years, 7 months ago

14: Lifecycle: A Martech Saga part 3: A simple formula for a basic lifecycle

Okay, you’ve got everyone to agree on a flow chart; you look like a wizard for building it all out, now the easy part, right? 

Is it the easy part?

It …

5 years, 8 months ago

13: Lifecycle: A Martech Saga part 2: Don’t overthink lifecycle

You want to keep your project neatly scoped and deliver this project on time. Give a skinny MVP and build upon it rather than starting with a complex…

5 years, 8 months ago

12: Lifecycle: A Martech Saga part 1: Future-proof your Martech with lifecycle

Main takeaway:

Set yourself up for long term success with a solid Lifecycle program. Not only does it help you exert control and mastery over your rep…

5 years, 8 months ago

11: Jonathan Simon: Do you still need a degree to have success in marketing?

Our guest today is Jonathan Simon. Jonathan is Director of Marketing and Professor of Digital Marketing at Telfer School of Management - University o…

5 years, 8 months ago

10: Nick Donaldson: Curiosity, learning & success in your MOPs career

- MOPs is an amazing career, and the number 1 skill you need is curiosity. Nick got his start owning a Marketo instance and rapidly acquired the skil…

5 years, 9 months ago

09: Dynamic areas are your conversion secret weapon

Marketers are wasting energy deciding the ideal CTA to add to a landing page. Let’s vote on it, or let’s test it.

The ideal CTA is based on who the vi…

5 years, 9 months ago

08: Why your job is better than getting eaten by lions

It’s a funny visualization but I find it always grounds me in what matters: why am I at work, what is really important to me, and why being happy is …

5 years, 9 months ago

07: Brian Leonard: Be friends with engineering with open source Martech

You reached out to us to come on and talk about the world of open source martech and other than knowing that Mautic was an OS automation tool, I didn…

5 years, 9 months ago

06: The best email program you'll ever build

Gating vs ungating isn't something we're going to get into today. There's arguments to both, I prefer not gating as much as possible. But it's a nece…

5 years, 9 months ago