Podcast Episodes

45: An alternative to the T-Shaped marketer

The marketing landscape is vast, the landscape of doom has as many vendors as their are stars in our galaxy. The T-shaped marketer model is good for …

5 years ago

44: Roxanne Pepin: Startups and the ability to learn RevOps

Today we are joined by Roxanne Pepin, she’s currently based out of Spain but works for Rewind-- an Ottawa based startup as a Revenue Operations Speci…

5 years, 1 month ago

43: There’s a domain reputation behind every email

What’s up everyone, this is part 2 of our two part episode on email deliverability and getting into the primary tab in Gmail.

If you haven’t yet, star…

5 years, 1 month ago

42: Exit through the promos tab, even as a brand

In 2013, Google rolled out “A new inbox that puts you back in control” that allowed Gmail users to split incoming emails into different tabs. Today, …

5 years, 1 month ago

41: Manuela Barcenas: From first marketer to team manager

What’s up everyone, today on the show we are joined by another local favorite marketer, Manuel Bárcenas.

She’s a personal growth enthusiast and a star…

5 years, 1 month ago

40: Sustainable growth marketing experimentation

Experimentation lives at the center of growth marketing and it’s one of the best ways to explain how marketing combines art and science.

Too much of …

5 years, 2 months ago

39: Pierce Ujjainwalla: Creativity in marketing is under attack

Hey everyone, today we are joined by one of the greatest minds in Marketing automation-- Pierce Ujjainwalla.

Pierce started his career in lead gen at…

5 years, 2 months ago

38: How skilled do you need to be at marketing reporting?

Data, data everywhere! If this conjures up the green vertical parade of binary numbers from the Matrix, you’re not alone in being confused. 

You might…

5 years, 2 months ago

37: Shannon McCluskey: Searching for remote martech pros

Shannon McCluskey is an analytical marketing leader at the top of her game counting 10+ years of martech experience with amazing SaaS companies.

She w…

5 years, 2 months ago

36: Email marketing audits part 3: Trigger-based behaviour segments FTW

Hey everyone, this is part 3 of 3 on marketing email audits. Whether you’re in-house or you’re consulting and want to offer email audits as a service…

5 years, 3 months ago