Podcast Episodes

14 | Selling On Third-Party Marketplaces

As a creative product business, there are many ways that you can get products in front of potential customers, and it’s thanks to the ever-growing reach and growth of technology that digital marketpl…

Published on 5 years, 1 month ago

13 | The Fundamental Flaws Of Financial Quick Fixes

Todays episode is a little bit different -  a little bit of a rant, if you like!

Starting a business is often a minefield in terms of your self belief and it’s very easy to get seduced by a lot of th…

Published on 5 years, 2 months ago

12 | Paying Yourself From Your Product Business Is Essential

Last year I conducted a survey where I asked about 50 small creative product businesses a wide variety of questions, ranging from how they managed their costs to what sort of turnover they were produ…

Published on 5 years, 2 months ago

11 | Getting Ready (And Resilient) For Christmas

In mid-September, I ran the Resilient Retail online summit, which was all about getting ready for one of the most important sales touchstones of the year - Christmas. The summit featured 10 sessions …

Published on 5 years, 2 months ago

10 | Creating A Sales Plan For Your Business

In episode 10 of The Resilient Retail Game Plan, I want to get you moving from being a reactive to a proactive creative business owner, and that all starts with setting targets and goals as part of a…

Published on 5 years, 2 months ago

9 | Selling On Social Media

Social Media is an inescapable and vitally important channel through which to reach and connect with your customers. With the right mixture of content and posts, you might see great results in a s…

Published on 5 years, 2 months ago

8 | Four Ways To Grow Your Sales For Your Creative Product Business

There’s so much to do once you start your own creative product business! When you’re in charge of doing everything and find yourself juggling so many responsibilities it can be hard to see the big pi…

Published on 5 years, 3 months ago

7 | Five Things You Need To Know Before Starting Your Creative Product Business

Whether you find yourself bursting with business ideas, think that you've spotted a gap in the market or are simply just tired of the 9 to 5 and are ready for a change, starting a creative product bu…

Published on 5 years, 4 months ago

6 | Correct Pricing And The Value Triangle

Profit is the engine that drives everything you do, so if you don’t price your creative products correctly you can’t hope to last very long or to build a resilient retail business. Underpricing is a …

Published on 5 years, 4 months ago

5 | Controlling your stock

Stock management can make or break product businesses. It’s all too easy to fall victim to ‘shiny new stock syndrome’ and bulk buying discounts, where you end up overstocking your business and creat…

Published on 5 years, 4 months ago