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23 | Festive Feedback And Lessons Learnt
Welcome to 2021! The festive period may have come and gone, but we’re not quite done with it yet. As Small Business Owners the Christmas sales season can be the busiest and most profitable time of th…
Published on 4 years, 11 months ago
22 | 2021 Retail Trends
2020…what a mind-boggling year for retail! With a lot of this year’s news and headlines having focused on depressed sales, supply chain challenges, and the collapse of Goliaths such as Debenhams and …
Published on 4 years, 11 months ago
21 | Post Christmas Spring Cleaning
You may have only just recovered from the Christmas rush but after some well-deserved rest and relaxation, we need to click ‘reset’ on our seasonal sales strategies and ‘snap-back’ to business as nor…
Published on 5 years ago
20 | Growing And Scaling Your Creative Product Business
The Christmas sales period, and the likely increase you’ve experienced both in traffic and purchases, might have offered you a brief taster of what it might be like to operate your business at a hig…
Published on 5 years ago
19 | Driving Traffic To Your Website
As a creative product business, the first step to making a sale is driving traffic to your website - but it’s important to recognize that not all traffic is created equal - just like in a physical st…
Published on 5 years ago
18 | Christmas Spending In 2020: Five Key Takeaways
2020 has been a year like no other for retail. With the pandemic ongoing and the uncertainty surrounding what a post-lockdown December looks like, consumers are in a bit of a holding pattern, and as …
Published on 5 years ago
17 | How To Have A Sale
In my many years of experience working for and dealing with creative product businesses, and of the many tactics and strategies people use to shift their products, I’ve found that stock clearance is …
Published on 5 years, 1 month ago
16 | Staying Sane In The Run-up To Christmas
As a creative product business owner, the run-up to Christmas can be stressful. There’s so much to do, plan, consider, and manage and it’s all too easy to become overwhelmed and lose focus during thi…
Published on 5 years, 1 month ago
15 | My Guide To Christmas Promotions
It’s easy to get overwhelmed in the hectic run-up to Christmas. As the winter months run away with us, it can sometimes feel like you’re constantly on the back foot trying to put an ad-hoc Xmas strat…
Published on 5 years, 1 month ago
Lockdown 2.0: 7 things you can do to help your business right now
Though you might be feeling deflated and frustrated upon hearing the news that we’re in for a new month-long lockdown, we have the advantage of having gone through this once already and can use the b…
Published on 5 years, 1 month ago