Podcast Episodes
Back to SearchOpportunity > Obstacles: A Candid State-of-the-Industry with SAF’s Kate Penn
Episode 303
Episode 303: Society of American Florist (SAF) CEO Kate Penn joins Lori and Vonda to unpack what’s really happening in floral retail—rising consumer…
11 months, 1 week ago
What Is Flower Clique, Really?
Episode 302
Episode 302: One of the questions we hear most often when we're out at shows, conventions, and symposiums is: “So…what is Flower Clique?” In this epi…
11 months, 2 weeks ago
The Outsider’s Perspective: Working Inside a Family Business
Episode 301
Episode 301: What’s it really like to work in a family-owned business? In this episode, Lori chats with Mimi Pacheco, Marketing and Communications at…
11 months, 3 weeks ago
Episode 300: Celebrating Milestones, Memories, and Lessons Learned
Episode 300
Episode 300: Three hundred episodes later—wow! What started as a “let’s try it for a year” experiment has turned into a five-year journey filled with…
1 year ago
Morning Habits That Change Everything
Episode 299
Episode 299: In this lighthearted and thoughtful episode, Vonda and Lori kick things off with karaoke night plans, road trip shenanigans, and a few l…
1 year ago
People, Petals & Big News: A Conversation with Bill LaFever on What’s Next
Episode 298
Episode 298: Lori’s voice is back—and so is the chatter across the floral world. In this episode, Vonda and Lori sit down with industry leader and Pr…
1 year ago
50 Years in Flowers: Vonda's Origin Story
Episode 297
Episode 297: In this special solo episode, Vonda LaFever, AIFD, takes us on a heartfelt journey through her 50 years in the floral industry. From her…
1 year ago
Marketing with Intention: Tone, Templates & Timing for Florists
Episode 296
Episode 296: Marketing is so much more than pretty Instagram posts – it’s the way your team answers the phone, the words you choose in an email, and…
1 year ago
From SAF to Sympathy Sales: Lessons, Laughter, and Lasting Tributes
Episode 295
Episode 295: In this episode Vonda and Lori share their takeaways from the SAF Convention—highlighting programs, conversations, and connections that …
1 year, 1 month ago
Three Generations, One Flower Clique: Behind the Scenes of Family, Flowers, and Fun
Episode 294
Episode 294: What happens when three generations come together for a week-long Flower Clique photo shoot? Lori and Vonda are joined by Ellie and Vond…
1 year, 1 month ago