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The Digital Salesperson: Dollars in your DMs: Part 1

Season 2 Episode 21

What happens when someone makes a wishlist on your website? Signs up for your newsletter? Signs up for an account on your site with their email addre…

5 years, 4 months ago

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Stealing the Show

Season 2 Episode 20

Tradeshows have been canceled for over a year, but the wait is nearly over and the world is beginning to open back up. In this episode, we talk with …

5 years, 4 months ago

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Does It Work?: Digital Marketing

Season 2 Episode 19

Targeted ads, stellar SEO, pay-per-click, and more: digital marketing is a booming industry because it's so effective. So what's the best strategy fo…

5 years, 4 months ago

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Does It Work?: Social Ads

Season 2 Episode 18

You've read the studies and seen the numbers; digital marketing seems to work. But how do you know it'll be worth the investment for you, and not jus…

5 years, 5 months ago

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Like, Comment, Subscribe

Season 2 Episode 17

Boosting engagement and growing followers doesn't have a one-size-fits-all approach, which is why this episode is all about our favorite Instagram ac…

5 years, 5 months ago

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How To Make a Stellar Website

Season 2 Episode 16

The je-ne-sais-quoi factor of a good website is finally revealed. Join Katie and Summer as they discuss their favorite websites of all time and what …

5 years, 5 months ago

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Reflections on the Jewelry Industry

Season 2 Episode 15

To those not in the industry, the world of jewelry is a foreign land where they may only go once or twice a year at most. After a few years behind th…

5 years, 5 months ago

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The Gen Z Consumer: Part 2

Season 2 Episode 14

TikTok, Billie Eilish, VSCO, and the return of the scrunchie - who is Gen Z? These young people have just started arriving into adulthood, and they'r…

5 years, 6 months ago

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The Gen Z Consumer: Part 1

Season 2 Episode 13

Who is Gen Z, and what are they looking for in the jewelry industry? Gen Z is typically defined as anyone born after 1997, or thereabouts. This young…

5 years, 6 months ago

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The Top 10: 2021 Trends

Season 2 Episode 12

We're not saying we can predict the future, but we've spotted 10 standout trends that we think we'll be seeing more of throughout the rest of the yea…

5 years, 6 months ago

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