Podcast Episodes
Back to SearchThe Data Behind E-Commerce
Season 2 Episode 31
The first form of "online" shopping was invented in 1979. The internet was invented in 1983. Amazon, one of the first big online retailers, didn't in…
5 years, 1 month ago
Trade Shows Revamped: an Interview with Kate Youngstrom from Reed Exhibitions
Season 2 Episode 30
Kate Youngstrom is the VP of brand and content marketing at Reed Exhibitions, which means she is the perfect guest to talk to about what's coming up …
5 years, 2 months ago
From Seed to Flower: Growing Your Business
Season 2 Episode 29
Growing your brand, your products, and your voice are all things that take time and many iterations. To take your ideas and turn them into reality ca…
5 years, 2 months ago
Best in Class
Season 2 Episode 28
A good online shopping experience should feel as smooth and without obstruction as swimming, and some websites definitely do this better than others.…
5 years, 2 months ago
Behind the Websites: We're Spilling All Our Secrets!
Season 2 Episode 27
If you've been listening to In the Loupe, you know both Punchmark and The Smithee Group willingly spill all our secrets when it comes to web presence…
5 years, 3 months ago
Let's Talk With: Ring Buyers (Part 2)
Season 2 Episode 26
We got such good feedback from our last ring-buyers episode, we decided to do it again! Part one featured two men with clear views on what they wante…
5 years, 3 months ago
A Retailer's Guide to TikTok
Season 2 Episode 25
Tiktok is the newest mainstream social media app; it's trendy and has millions of users every day. The main user demographic is tech-savvy, young, an…
5 years, 3 months ago
Using Data to Predict Sales Trends
Season 2 Episode 24
You may or may not have heard the phrase "data is the new oil," but it's true that data collection and analysis has made sweeps through the e-commerc…
5 years, 3 months ago
Halfway There: Mid-Year Check-In
Season 2 Episode 23
Can you believe we're already halfway through the year? The first half of 2021 certainly was a whirlwind as businesses returned to a more normal cade…
5 years, 4 months ago
The Digital Salesperson: Dollars in your DMs: Part 2
Season 2 Episode 22
As more and more people turn to their smart phones for everyday activities like shopping and ordering coffee, building connections and a customer pip…
5 years, 4 months ago