Podcast Episodes
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Building brands through collaboration, innovation, and sustainability with Eric Liedtke, Under Armour
Season 6 Episode 613
Today we’re going to talk about the power of collaboration, innovation, and sustainability in building brands that make a huge impact on consumers wh…
1 year, 1 month ago
Shared understanding of business needs with Patty Soltis, Upwork
Season 6 Episode 612
As a leader, it’s not enough to simply provide clear instructions of what you want done.
Today we’re going to talk about the need for everyone on a te…
1 year, 1 month ago
Optimizing e-commerce content with Ashlyn Fulton, D'Addario
Season 6 Episode 611
Is your e-commerce content working as hard as it should be? In a rapidly evolving digital landscape, strong content creation and management could be …
1 year, 1 month ago
Unlocking greater customer loyalty with Aleksander Kaczmarek, CarTrawler
Season 6 Episode 610
What if your loyalty program could tap into a $20 billion opportunity that most of your competitors are overlooking? Imagine increasing engagement by…
1 year, 1 month ago
AI-powered DXPs and brand-aware personalized CX with Kathie Johnson, CMO at Sitecore
Season 6 Episode 609
How much time does your marketing team spend on repetitive tasks that could be automated? Imagine if AI could free up that time by creating brand-awa…
1 year, 1 month ago
Why the C-Suite needs to pay more attention to social media, with Dr. Antonis Papatsaras, Hootsuite
Season 6 Episode 608
Are outdated views on social media holding your brand back? With over 5 billion active users, neglecting social channels might be costing you more th…
1 year, 1 month ago
Preparing for tiktokified journeys and the search generative experience with Izabela Misiorny, Siteimprove
Season 6 Episode 607
Is your marketing team ready for the future? As the lines between physical and digital blur, and buyer journeys become more non-linear than ever, tho…
1 year, 1 month ago
Connecting experimentation to business outcomes across the journey with Vijay Ganesan, Optimizely
Season 6 Episode 606
How do you know if your marketing efforts are actually driving real business outcomes? Imagine being able to tie every experiment, campaign, and vari…
1 year, 1 month ago
AI agents working across the marketing workflow with Kevin Li, Optimizely
Season 6 Episode 605
What if your AI assistant could do more than just generate content? Imagine an AI agent that works across your entire marketing workflow, enhancing b…
1 year, 1 month ago
Creating a great post-purchase customer experience with Colleen Coulter, Route
Season 6 Episode 604
While there is much focus on the overall customer experience, the post purchase experience doesn’t always get the attention it needs—and deserves—as …
1 year, 1 month ago