Podcast Episodes
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Ask Mike: Should I Drip Content to Improve Retention?
Episode 486
This episode kicks off a new regular feature on the show: Ask Mike, where I pull real questions straight from our monthly member Q&A archive inside M…
20 hours ago
Marketing to People Who Don't Realise They Need You
Episode 485
In this episode, I break down the buyer awareness journey, a five-stage framework from Eugene Schwartz's Breakthrough Advertising that maps how someo…
1 week ago
Push vs Pull Marketing: Which Works Best For Memberships?
Episode 484
Every piece of marketing you write is making a choice, whether you realize it or not. You're either talking about the pain your members are running f…
2 weeks ago
Help! Members Are Leaving Because They're Overwhelmed
Episode 483
In this episode, I'm tackling one of the most misread signals in your cancellation data - people leaving saying that they "didn't have time"
Most memb…
3 weeks ago
Breaking Down the Membership Marketing Flywheel
Episode 482
Most membership owners treat their marketing like a straight line with a finish line at the end. Get the traffic. Build the list. Make the sale. Done…
4 weeks ago
The Trust Recession Is Hurting Your Membership, Here's How to Adapt…
Episode 481
The online business world is in the middle of a trust recession. Influencer fatigue, polished-to-the-point-of-fake marketing, and one too many bad pu…
1 month ago
Try This Weird Tactic For Your Next Membership Promo…
Episode 480
In this episode, I share a strange little tactic for your next membership promo - one that goes against pretty much everything you've been told about…
1 month, 1 week ago
What Most Membership Owners Get Wrong About Content
Episode 479
In this episode, I'm tackling one of the biggest mistakes I see membership owners make: treating content as the be-all and end-all of what their memb…
1 month, 2 weeks ago
How to Ensure You're Delivering Results for Your Members
Episode 478
In this episode, I get into something that's becoming more important than ever for membership owners: the ability to actually deliver results.
For yea…
1 month, 3 weeks ago
Here's Why Your Membership Waitlist Isn't Converting
Episode 477
In this episode, I'm tackling a problem I see all the time: memberships with healthy-looking waitlists that convert far worse than they should when t…
2 months ago