Episode Details

There’s a fine line between encouraging engagement in your membership and simply nagging your members. Cross it, and the reminders meant to bring people back become the reason they tune out.

In this From The Vault episode, I share eight ways to keep members engaged without becoming the email they dread. I cover cutting the noise around your most important messages, using tags and soft unsubscribes to give members more control, and knowing when your automations should stop.

I also explain why your idea of engagement might not match your members’, and why your quietest members could be some of your happiest.

If your reminder emails are getting ignored, or members are unsubscribing from everything you send, this episode is for you.

In this episode:

• Why your general marketing list could be drowning out the emails your members need to see
• How to use a simple tag buffer to protect your most important messages from noise
• How soft unsubscribe links stop members opting out of everything you send
• Why two different reminders, followed by a hard stop, beat sending the same email on repeat
• How the 90-9-1 rule changes what “engaged” really looks like in your membership

Want the exact automation setups from this episode, step by step in the order the logic needs to run? Grab the free Anti-Nag Automation Cheatsheet at membershipgeeks.com/498.

And if you’d like a wider view of where the gaps in your membership business actually are, our free Membership Healthcheck is built for exactly that.

Key Quotes & Takeaways:

“Constant messages reminding them of all the things they haven’t done aren’t going to make them log in, and quite often will have the opposite effect.”

“Using tagging to give people the ability to selectively stop certain types of messages can be a good compromise, rather than them having to unsubscribe from everything.”

“You need to make sure any automations and systems you have to follow up know where to stop.”

“Just because they don’t meet the characteristics of what you feel is an engaged member doesn’t mean they’re not engaged at all.”

You might also find useful:

• Love Your Lurkers: Why Quiet Members Are Often The Most Valuable
• Your Members Aren’t Leaving Because They’re Busy. They’re Overwhelmed!
• Is Your Member Onboarding Missing These 3 Vital Things?
• How to Spot If Someone Is At Risk of Leaving Your Membership

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