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Ethically Using Urgency and Scarcity to Market Your Membership
Episode 488
Fake countdown timers, staged waitlists, closed doors that mysteriously reopen the moment someone hesitates. These tactics work in the short term, an…
2 months, 1 week ago
My Proven Strategies for Consistent Audience Growth
Episode 487
If your membership signups have slowed down, your first instinct is probably to look at your sales page, your emails, or your pricing.
Nine times out …
2 months, 2 weeks ago
Ask Mike: Should I Drip Content to Improve Retention?
Episode 486
This episode kicks off a new regular feature on the show: Ask Mike, where I pull real questions straight from our monthly member Q&A archive inside M…
2 months, 3 weeks ago
Marketing to People Who Don't Realise They Need You
Episode 485
In this episode, I break down the buyer awareness journey, a five-stage framework from Eugene Schwartz's Breakthrough Advertising that maps how someo…
3 months ago
Push vs Pull Marketing: Which Works Best For Memberships?
Episode 484
Every piece of marketing you write is making a choice, whether you realize it or not. You're either talking about the pain your members are running f…
3 months, 1 week ago
Help! Members Are Leaving Because They're Overwhelmed
Episode 483
In this episode, I'm tackling one of the most misread signals in your cancellation data - people leaving saying that they "didn't have time"
Most memb…
3 months, 2 weeks ago
Breaking Down the Membership Marketing Flywheel
Episode 482
Most membership owners treat their marketing like a straight line with a finish line at the end. Get the traffic. Build the list. Make the sale. Done…
3 months, 3 weeks ago
The Trust Recession Is Hurting Your Membership, Here's How to Adapt…
Episode 481
The online business world is in the middle of a trust recession. Influencer fatigue, polished-to-the-point-of-fake marketing, and one too many bad pu…
3 months, 4 weeks ago
Try This Weird Tactic For Your Next Membership Promo…
Episode 480
In this episode, I share a strange little tactic for your next membership promo - one that goes against pretty much everything you've been told about…
4 months ago
What Most Membership Owners Get Wrong About Content
Episode 479
In this episode, I'm tackling one of the biggest mistakes I see membership owners make: treating content as the be-all and end-all of what their memb…
4 months, 1 week ago