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Digiday’s History of Ad Tech: Episode 1 with Brian O’Kelley
One of the Godfathers of ad tech on creating an industry, competing with Big Tech, and exactly why he didn’t join AT&T, plus much more
Few would argue…
2 years, 3 months ago
Google’s 2024 cookie deprecation deadline is still on, says vp of global advertising Dan Taylor
Between the Department of Justice’s antitrust suit against Google and the impending self-imposed deadline for removing third-party cookies from its C…
2 years, 4 months ago
From AI voice cloning to personalized playlists, how SiriusXM Media’s Lizzie Widhelm is automating audio ad sales
The podcasting advertising industry looks a lot different today than it did even two years ago thanks to programmatic audio ads.
While the bread and b…
2 years, 4 months ago
Thrive Market's CMO Amina Pasha credits marketing on TikTok for membership surge
At this point, TikTok has gone from an experimental digital channel to a must-have in most marketing strategies. Ad spend on TikTok is expected to gr…
2 years, 4 months ago
Why Chobani's new CMO Thomas Ranese is taking a tech-driven approach to CPG marketing
Augmented and virtual reality are well on their way to becoming a mainstream marketing tactic as technology democratizes the space, making it a QR co…
2 years, 4 months ago
Joy Robins on how she's steering The New York Times' ad business into the wave of change
The New York Times tapped Joy Robins as its global chief advertising officer this past spring and six months later, Robins is leading her team throug…
2 years, 4 months ago
Why Bleacher Report’s Bennett Spector is going all-in on live video
Sports media was built on live coverage of games, but younger generations are increasingly less interested in watching sporting events as they happen…
2 years, 5 months ago
IPG's Channing Martin on stalled DE&I efforts and why conversations must continue
The industry’s stalled DE&I progress has been a point of critique. Despite the promises, media companies are still mostly hiring white people as of t…
2 years, 5 months ago
Introducing The Return Season Two
Digiday Media and WorkLife is proud to present season two of The Return, a podcast about what it’s like for Gen Z to enter the workforce for the firs…
2 years, 5 months ago
Martin Pagh Ludvigsen, Goodby, Silverstein & Partners' director of creative technology, on the 'philosophy' of the fediverse
Today’s social media landscape is an increasingly fragmented one, where legacy platforms are faltering, giving way to challengers. Within that landsc…
2 years, 5 months ago