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Xerox CMO Deena LaMarque Piquion: Embracing AI, targeting the next generation and keeping a legacy brand relevant in 2024
Xerox CMO Deena LaMarque Piquion: Embracing AI, targeting the next generation and keeping a legacy brand relevant in 2024

Between Google’s third-party cookie phase out (finally) and the generative AI boom, there are many changes facing the marketing and advertising indus…

2 years, 2 months ago

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Bloomberg Media’s Christine Cook on strengthening advertiser relationships in 2024
Bloomberg Media’s Christine Cook on strengthening advertiser relationships in 2024

Bloomberg Media made some changes to its sales operations last year in an effort to stay on top of the tumultuous ad market, including hiring Christi…

2 years, 2 months ago

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Duolingo's head of global social strategy, Katherine Chan, talks about making unhinged content work and learning from mistakes
Duolingo's head of global social strategy, Katherine Chan, talks about making unhinged content work and learning from mistakes

Social media is in its so-called unhinged era, where social media managers are breaking the digital fourth wall and speaking the language of the inte…

2 years, 2 months ago

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‘More volatile now’: Digiday editors share top takeaways from 2023
‘More volatile now’: Digiday editors share top takeaways from 2023

This year was another one for the advertising and media history books, but not for the ways that marketers and media execs hoped for at the start of …

2 years, 3 months ago

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Digiday’s History of Ad Tech: Episode 4 with Ana Milicevic
Digiday’s History of Ad Tech: Episode 4 with Ana Milicevic

The final episode of Digiday’s History of ad tech discusses how the digital media industry has moved faster than those charged to keep it in check, w…

2 years, 3 months ago

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Justin Smith explains how Semafor achieved profitable months in its first full year
Justin Smith explains how Semafor achieved profitable months in its first full year

Semafor is about to close the book on its first full calendar year, having launched in October 2022 as a media and events company. And despite launch…

2 years, 3 months ago

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Digiday’s History of Ad Tech: Episode 3 with Joanna O'Connell
Digiday’s History of Ad Tech: Episode 3 with Joanna O'Connell

Joanna O’Connell is one of the most recognizable names in ad tech, a fame she built over the course of three decades as an industry analyst, and mark…

2 years, 3 months ago

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Airbnb’s global head of marketing Hiroki Asai talks returning to big, bold campaigns and owning the brand narrative
Airbnb’s global head of marketing Hiroki Asai talks returning to big, bold campaigns and owning the brand narrative

In the wake of measurement woes and data privacy initiatives muddying digital targeting capabilities, a number of companies have pivoted to become le…

2 years, 3 months ago

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Digiday’s History of Ad Tech: Episode 2 with Ari Paparo
Digiday’s History of Ad Tech: Episode 2 with Ari Paparo

There are few better placed to critique and narrate the history of the digital media landscape, never mind the sub-sector of ad tech, than Ari Paparo…

2 years, 3 months ago

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Spill co-founder Alphonzo Terrell on attracting advertisers to marginalized social communities
Spill co-founder Alphonzo Terrell on attracting advertisers to marginalized social communities

Big advertisers are seemingly ready to abandon X (formerly Twitter) for good this time thanks to owner Elon Musk’s latest antics and an uptick in ant…

2 years, 3 months ago

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