Podcast Episodes
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Why Advertising Wear-Out Is A Myth -- Jon Evans // System1
Episode 1704
Jon Evans, Chief Customer Officer at System 1, talks about the life of an ad. Producing advertising creative can be a costly endeavor, and often bran…
2 years, 7 months ago
M&A As A Marketing Strategy -- -- Nii Ahene // Tinuiti
Episode 1703
Nii Ahene, Chief Strategy Officer at Tinuiti, looks into digital marketing acquisitions as a strategy. Mergers and acquisitions have become an integr…
2 years, 7 months ago
MarTech Strategy In A Nutshell -- Nii Ahene // Tinuiti
Episode 1702
Nii Ahene, Chief Strategy Officer at Tinuiti, looks into digital marketing acquisitions as a strategy. The environment created by iOS 14.5 ATT and th…
2 years, 7 months ago
Utilizing Analytics To Understand Customer Feedback -- Mattia Santin // Hotjar
Episode 1701
Mattia Santin, Chief Marketing Officer at Hotjar, explores elevating product design through customer empathy. By analyzing quantitative and qualitati…
2 years, 7 months ago
Maximizing Customer Empathy With Product Design -- Mattia Santin // Hotjar
Episode 1700
Mattia Santin, Chief Marketing Officer at Hotjar, explores elevating product design through customer empathy. Quantitative data provides a broad over…
2 years, 7 months ago
Should You Hire Actors Or Creators -- Danil Saliukov // Insense
Episode 1699
Danil Saliukov, CEO and Co-Founder of Insense, looks at the differences between UGC and influencers. Several companies in the mid-market eCommerce in…
2 years, 7 months ago
UGC Creators Vs Micro-Influencers -- Danil Saliukov // Insense
Episode 1698
Danil Saliukov, CEO and Co-Founder of Insense, looks at the differences between UGC and influencers. Traditionally, companies would seek out the serv…
2 years, 7 months ago
Strategic Visitor ID Insights -- Nick Lissette // Pearl Diver
Episode 1697
Nick Lissette, CEO of Black Pearl Group, explores the power of unlocking anonymous visitor identification. Understanding the strategic insights from …
2 years, 7 months ago
How Site Visitor ID Enhances Lead Gen -- Nick Lissette // Pearl Diver
Episode 1696
Nick Lissette, CEO of Black Pearl Group, explores the power of unlocking anonymous visitor identification. The beauty of site visitor identification …
2 years, 7 months ago
Unlocking Anonymous Visitor Identification -- Nick Lissette // Pearl Diver
Episode 1695
Nick Lissette, CEO of Black Pearl Group, explores the power of unlocking anonymous visitor identification. Anonymous visitor identification, once con…
2 years, 7 months ago