Podcast Episodes

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Creative Content Generation In MarTech -- Geoff Atkinson & Connor Ray // Texo
Creative Content Generation In MarTech -- Geoff Atkinson & Connor Ray // Texo

Episode 1714

Geoff Atkinson and Connor Ray, CEO and Lead Engineer at Texo, explore AI in martech and content. Long-form content, such as podcast transcripts, hold…

2 years, 7 months ago

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Marketing To Self-Educated Buyers -- Randy Frisch // Uberflip
Marketing To Self-Educated Buyers -- Randy Frisch // Uberflip

Episode 1713

Randy Frisch, Chief Evangelist, Co-Founder, and President of Uberflip, talks about how your company can avoid falling into a promotional trap. Self-e…

2 years, 7 months ago

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What Does Personalization Actually Mean -- Randy Frisch // Uberflip
What Does Personalization Actually Mean -- Randy Frisch // Uberflip

Episode 1712

Randy Frisch, Chief Evangelist, Co-Founder, and President of Uberflip, talks about how your company can avoid falling into a promotional trap. Due to…

2 years, 7 months ago

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Avoiding The Go-To-Market Trap -- Randy Frisch // Uberflip
Avoiding The Go-To-Market Trap -- Randy Frisch // Uberflip

Episode 1711

Randy Frisch, Chief Evangelist, Co-Founder, and President of Uberflip, talks about how your company can avoid falling into a promotional trap. Consum…

2 years, 7 months ago

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Why The Holidays Offer Stability -- Dr. Mindy Weinstein // Market MindShift
Why The Holidays Offer Stability -- Dr. Mindy Weinstein // Market MindShift

Episode 1710

Dr. Mindy Weinstein, Founder and CEO at Market MindShift, looks at consumer preferences and the power of scarcity. The end-of-year holiday season was…

2 years, 7 months ago

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How Scarcity marketing affects consumer behavior -- Dr. Mindy Weinstein // Market MindShift
How Scarcity marketing affects consumer behavior -- Dr. Mindy Weinstein // Market MindShift

Episode 1709

Dr. Mindy Weinstein, Founder and CEO at Market MindShift, looks at consumer preferences and the power of scarcity. Research on brain scans indicates …

2 years, 7 months ago

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The New Identity Data Landscape -- Kristina Prokop // Eyeota
The New Identity Data Landscape -- Kristina Prokop // Eyeota

Episode 1708

Kristina Prokop, CEO and Co-Founder of Eyeota, and GM of Audience Solutions at Dun and Bradstreet, explores the dynamic global landscape of audience …

2 years, 7 months ago

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The Global Audience Data Landscape -- Kristina Prokop // Eyeota
The Global Audience Data Landscape -- Kristina Prokop // Eyeota

Episode 1707

Kristina Prokop, CEO and Co-Founder of Eyeota, and GM of Audience Solutions at Dun and Bradstreet, explores the dynamic global landscape of audience …

2 years, 7 months ago

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Ad science Of Right Brain Vs Left Brain -- Jon Evans // System1
Ad science Of Right Brain Vs Left Brain -- Jon Evans // System1

Episode 1706

Jon Evans, Chief Customer Officer at System 1, talks about the life of an ad. The rise of social media and digital platforms has led to a shift towar…

2 years, 7 months ago

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Diversity & Ageism In Advertising -- Jon Evans // System1
Diversity & Ageism In Advertising -- Jon Evans // System1

Episode 1705

Jon Evans, Chief Customer Officer at System 1, talks about the life of an ad. While it is important to accurately represent different groups in adver…

2 years, 7 months ago

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