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Identifying Your B2B Demand Gen Audience -- Paul Slack // Vende Digital
Episode 1724
Paul Slack, CEO and Founder of Vende Digital, explores B2B demand generation. Over the last two decades, B2B demand generation has shifted from relyi…
2 years, 6 months ago
Virtual Product Placement -- Stephan Beringer // Mirriad
Episode 1723
Stephan Beringer, CEO of Mirriad, explores how in-content advertising has emerged as a powerful tool for reaching engaged audiences. Virtual product …
2 years, 6 months ago
In-Content Advertising In Streaming -- Stephan Beringer // Mirriad
Episode 1722
Stephan Beringer, CEO of Mirriad, explores how in-content advertising has emerged as a powerful tool for reaching engaged audiences. In-content adver…
2 years, 6 months ago
Using Programmatic To Build Podcast Communities -- Mike Wiston // mowMedia | mowPod
Episode 1721
Mike Wiston, CEO of mowPod, examines whether people should be paying to have downloads of their podcast. Despite the potential for success, audio adv…
2 years, 6 months ago
Should Pay For Podcast Downloads? -- Mike Wiston // mowMedia | mowPod
Episode 1720
Mike Wiston, CEO of mowPod, examines whether people should be paying to have downloads of their podcast. Paying for podcast downloads can be an effec…
2 years, 6 months ago
Advantages of Cookieless Mobile Marketing -- Dimitris Maniatis // Upstream
Episode 1719
Dimitiris Maniatis, CEO of Upstream, looks into different forms of communication in marketing. In a cookieless world, mobile marketing has the potent…
2 years, 6 months ago
Why RCS Messaging Is A Necessity -- Dimitris Maniatis // Upstream
Episode 1718
Dimitiris Maniatis, CEO of Upstream, looks into different forms of communication in marketing. Email, which often has a low open rate, is subject to …
2 years, 7 months ago
AI's role in finding the right influencers -- Ismael El-Qudsi // SocialPubli
Episode 1717
Ismael El-Qudsi, Co-founder and CEO of SocialPubli, explores AI for influencer marketing. Influencer marketing’s main issue today is the prevalence o…
2 years, 7 months ago
Is AI the Next Frontier of Influencer Marketing? -- Ismael El-Qudsi // SocialPubli
Episode 1716
Ismael El-Qudsi, Co-founder and CEO of SocialPubli, explores AI for influencer marketing. AI has revolutionized influencer marketing by empowering br…
2 years, 7 months ago
Using AI To Scale Podcasts, FAQs, & Articles -- Geoff Atkinson & Connor Ray // Texo
Episode 1715
Geoff Atkinson and Connor Ray, CEO and Lead Engineer at Texo, explore AI in martech and content. AI is a transformative solution for scaling content …
2 years, 7 months ago