Podcast Episodes
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Wrapping up 2024
Season 1 Episode 88
As 2024 comes to a close, we're reflecting on what SEO things happened this year. Listen along as we chat about what we learned from going to events,…
1 year, 4 months ago
Handling Dupes - Same Same or Different?
Season 1 Episode 87
In this episode of Search Off the Record, John and Martin talk to Allan Scott from the Google Search team that handles duplicate content. They explor…
1 year, 4 months ago
A discussion of UX for SEO
Season 1 Episode 86
In this episode of Search Off the Record, Lizzi and John are joined by Rio Ichikawa, a product manager working on UX, CRO, and SEO, to discuss the in…
1 year, 5 months ago
Understanding how users experience your website
Season 1 Episode 85
Sometimes talking to your users is the best way to figure out why that pesky bounce rate is high. But how do you actually do that, especially if you'…
1 year, 6 months ago
Designing Google Doodles and delightful experiences
Season 1 Episode 84
What does recursion, Weather Frog, and Momo the Magic Cat have in common?
In this episode of SOTR, Lizzi and John go behind the scenes of a Google …
1 year, 6 months ago
Google Search Reliability
Season 1 Episode 83
In this episode of Search Off the Record, Ben Walton and David Yule from the Google Search Site Reliability Team (SRE) walk us through their day to d…
1 year, 6 months ago
How do I know if my SEO is doing a good job?
Season 1 Episode 82
It's been a few months since you hired an SEO; how can you tell if things are headed in the right direction?
In this episode of Search Off the Rec…
1 year, 7 months ago
Let's talk shopping markup
Season 1 Episode 81
In this episode of Search Off the Record, Irina Tuduce from the shopping team joins John Mueller and Lizzi Sassman to chat all things shopping data, …
1 year, 7 months ago
Working With Search Console API
Season 1 Episode 80
We sat down with Mihai Aperghis, a Google Product Expert (PE) for Search, when he visited the Zurich office for the PE Summit this year. In this epis…
1 year, 8 months ago
Crawling smarter, not harder
Season 1 Episode 79
In this episode of SOTR, John Mueller, Lizzi Sassman, and Gary Illyes talk about misconceptions around crawl frequency and site quality, what's chall…
1 year, 8 months ago