Podcast Episodes

How do I know if my SEO is doing a good job?

Season 1 Episode 82

It's been a few months since you hired an SEO; how can you tell if things are headed in the right direction? 

In this episode of Search Off the Record, Lizzi and John interview Erika Varangouli, he…

Published on 1 year, 2 months ago

Let's talk shopping markup

Season 1 Episode 81

In this episode of Search Off the Record, Irina Tuduce from the shopping team joins John Mueller and Lizzi Sassman to chat all things shopping data, from schema.org to feeds spec. Listen along as we …

Published on 1 year, 3 months ago

Working With Search Console API

Season 1 Episode 80

We sat down with Mihai Aperghis, a Google Product Expert (PE) for Search, when he visited the Zurich office for the PE Summit this year. In this episode we talk about how he started his SEO agency, t…

Published on 1 year, 3 months ago

Crawling smarter, not harder

Season 1 Episode 79

In this episode of SOTR, John Mueller, Lizzi Sassman, and Gary Illyes talk about misconceptions around crawl frequency and site quality, what's challenging about crawling the web nowadays, and how se…

Published on 1 year, 4 months ago

Transcript for Crawling smarter, not harder

Published on 1 year, 4 months ago

Internationalization & hreflang

Episode 78

Managing websites that use different languages and serve different countries is no easy task. That's why Lizzi, Gary and Martin sat down to talk about all things internationalization, hreflang and wh…

Published on 1 year, 4 months ago

Rendering JavaScript for Google Search

Episode 77

In this episode, Zoe Clifford from the rendering team joins Martin and John from Search Relations to talk about how Google Search deals with JavaScript sites, how rendering works and what the mysteri…

Published on 1 year, 5 months ago

Transcript for Inside Search Quality: Using metrics and data science to improve Search

Episode 76

Published on 1 year, 5 months ago

Inside Search Quality: Using metrics and data science to improve Search

Episode 76

In this episode of SOTR, Lizzi and John sit down with Elizabeth Tucker to go behind the scenes of Search Quality product management. Listen along as they discuss using data science to measure quality…

Published on 1 year, 5 months ago

Cosmic Rays & Crawlers: When Google Search is under the weather

Episode 75

How does Google address incidents that affect Search results, like indexing problems or crawling issues? Join John, Lizzi, and Gary in this episode of Search off the Record as the team discusses inte…

Published on 1 year, 6 months ago