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The CX Survival Guide: How Emily Elvey Turns Chaos into Loyalty | #571
Episode 571
After years leading CX and customer service teams at M.J. Bale, Meshki and ZeroCo, Emily Elvey’s built a reputation as one of Australia’s sharpest vo…
9 months, 4 weeks ago
How Real-Time Pricing Keeps Retailers in the Game #570
Episode 570
In today's Playbook, Richard Stevens from Zyft breaks down how real-time pricing is reshaping retail. With over 130,000 product searches a day, Zyft …
10 months ago
Delivering Sleep Like Uber: Inside Ecosa’s Lean Ecommerce Machine | #569
Episode 569
Ringo Chan, Co-Founder and CEO of Ecosa, has spent nearly a decade transforming how people buy mattresses: and now, how they sleep. What began as a b…
10 months ago
How to Train the Machine: Lessons in Optimising for AI Search 568
Episode 568
While most retailers are still wondering how to “show up” in ChatGPT or Perplexity, Heather’s already doing it -and seeing results.
Instead of chasing…
10 months, 1 week ago
The 25% Rule: David Chinn on How Lexer Helps Retailers Find Their Best Customers | #567
Episode 567
David Chinn, CEO and Co-Founder of Lexer, knows better than most that retailers are drowning in data but starving for insight. Since 2015, he’s been …
10 months, 1 week ago
How To Turn Emerging Payment Options Into Your Next Growth Channel #566
Episode 566
Most brands still see payments as a cost centre: something to minimise rather than optimise. Caroline Tran from Hello Clever is flipping that mindset…
10 months, 2 weeks ago
Fixing Fit For Growth: How she wear Turned Women’s Frustration into High-Conversion Ecommerce | #565
Episode 565
In today’s episode, Stacey Head, founder and CEO, shares how she bootstrapped she wear from a side hustle into a multi-award-winning ecommerce brand:…
10 months, 2 weeks ago
How to Turn Your Privacy Policy Into a Trust Builder #564
Privacy policies might be the most ignored part of an ecommerce site, but they’re also one of the most important. In today's playbook, Marianne March…
10 months, 3 weeks ago
B2B Meets D2C: How AS Colour Built a Global Ecommerce Engine with Joe Sharplin | #563
Episode 563
In today’s episode, AS Colour’s Head of Ecommerce, Joe Sharplin, takes us through his leap from product design into digital leadership and what it re…
10 months, 3 weeks ago
More Than Paperwork: How To Treat IP As An Asset #562
Episode 562
When a product takes off, copycats are rarely far behind. The team behind memobottle learnt this early. Their slim, rectangular water bottle was desi…
10 months, 4 weeks ago